Analyst Brand Analytics
4 weeks ago
About Inspire Brands
Inspire Brands is disrupting the restaurant industry through digital transformation and operational efficiencies. The companys technology hub, Inspire Brands Hyderabad Support Center, India, will lead technology innovation and product development for the organization and its portfolio of distinct brands. The Inspire Brands Hyderabad Support Center will focus on developing new capabilities in data science, data analytics, eCommerce, automation, cloud computing, and information security to accelerate the companys business strategy. Inspire Brands Hyderabad Support Center will also host an innovation lab and collaborate with start-ups to develop solutions for productivity optimization, workforce management, loyalty management, payments systems, and more.
Analyst Brand Analytics / Finance
This position is critical to understanding brand business performance in order to help develop strategies and recommendations to inform future brand direction. The expectation is that this individual will report on information critical to business insights and decision-making. The Analyst on the International Finance team will be a key resource for the brand in answering business questions efficiently and effectively for all cross-functional partners.
Responsibilities:
- Insight Generation Generate insights that improve the business through linking various data sources (e.g., sales, competitor, market, customer, etc.).
- Business Analysis Analyze brand performance and sales trends, including promotional and test analyses, as well as Loyalty program results measurement around performance, profitability of offers, and menu pricing. Provide marketing and operational analytics, reporting and menu management support, including routine and ad hoc reports by brand, region or market
- KPI Reporting Create and maintain reports that assess ongoing business performance, leading indicators, and explanatory factors
- Ad Hoc Reporting Develop, execute and deliver reports based on brand business requirements for various stakeholders across the organization
- Brand Performance Analyze and monitor key metrics across brand health, product performance, guest experience, and digital and transaction level data from the International data warehouse to assist in analyzing, understanding, and recapping the impact of overall business performance and/or promotional marketing programs.
- PLU Maintenance Create and maintain PLU structure for all brands and markets, including setup of markets and ongoing maintenance (products added/removed)
- Strategy Consulting Provide guidance and strategic recommendations on promotional marketing initiatives across all levels of the organization, utilizing both quantitative and qualitative measures; present strategic recommendations based on sound financial analysis to large and small audiences across all levels of the organization
- Relationship Management Develop and maintain strong relationships with key stakeholders and partners while collaborating effectively across the organization to achieve objectives. Collaborate with Inspire IT team and International digital vendor on restaurant transaction level data POS mapping (Extract, Translate, Load) and data normalization
- Project Management Ensure that all medium/long term projects are implemented on time and achieve business goals and objectives
Education Qualification :
- Required Minimum: Master's Degree (preferably in Business Management, Data & Analytics, Marketing, Finance, or other relevant discipline)
Experience Qualification :
- Required Minimum: 2-3 years relevant experience in relevant field or masters degree preferred
Requires Knowledge, Skills or Abilities :
- Results driven with the ability to perform successfully with limited supervision
- Have the ability to compile sound business recommendations
- Strong problem solving and analytical skills with the ability to research, reconcile, and arrive at conclusions
- Time management skills in order to prioritize and manage deadlines
- Comfort working in the fast-paced QSR segment with the ability to turn around deliverables for senior management with short timeframes
- Proactive, team player with ability to work independently
- Excellent verbal, written communication, and presentation skills
- Excellent interpersonal skills, positive attitude, and effective collaborator committed to getting the job done
- Proficiency with Microsoft Office applications, with expertise in Excel (e.g., pivot tables, advanced functions, formulas, filtering, etc.), and Power BI
- Relational database proficiency with SQL experience
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