Innovation Manager

Innovation Manager – Beauty & Personal Care at MARS Cosmetics : Job Title : Innovation Manager – Beauty & Personal Care Location : Delhi, India Department : New Product Development (NPD) & Innovation Experience : 5–10 years (preferably in BPC, FMCG, or D2C sectors) About MARS Cosmetics MARS Cosmetics is a new-age beauty brand reshaping the Indian cosmetics landscape with affordable, high-performance, and trend-led products. As we scale from ₹300 Cr to ₹1000 Cr in revenue, we’re investing heavily in innovation to unlock new categories, formulations, and consumer experiences. We’re looking for a passionate and proactive Innovation Manager to help us lead this transformation. Role Overview As the Innovation Manager , you will be responsible for end-to-end innovation strategy , product ideation , and development across makeup, skincare, and personal care verticals. This is a high-impact role that bridges trend forecasting, consumer insight, technical formulation, and GTM planning. Key Responsibilities Consumer-Centric Innovation Conduct consumer research, trend scouting (domestic and global), and gap analysis to identify whitespace opportunities Translate macro/micro trends and insights into actionable product concepts Product Ideation & Concept Development Lead product ideation sessions and co-develop briefs for new innovations in makeup, skincare, haircare, and beyond Work closely with R&D, labs, and suppliers to bring formulations to life Packaging & Claims Development Collaborate with packaging, regulatory, and design teams to finalize formats, aesthetics, and USPs Define performance benchmarks, claims, and validation protocols NPD & Launch Calendar Management Manage the product development lifecycle from brief to launch Ensure innovation timelines, cost targets, and quality benchmarks are met Cross-Functional Leadership Act as the innovation hub connecting R&D, marketing, design, supply chain, and external partners Drive alignment on innovation pipeline, testing, and commercial feasibility Trend Mapping & Global Benchmarking Maintain a pulse on global launches, ingredient trends, indie brand innovation, and sustainable beauty practices Post-Launch Analysis Collaborate with analytics and marketing teams to evaluate product performance, consumer feedback, and iterate future pipelines Required Qualifications & Skills 5–10 years of experience in beauty innovation, R&D, product development, or brand innovation roles Deep understanding of the beauty & personal care landscape , especially color cosmetics, skincare, or D2C beauty Strong grasp of consumer insight, trend analysis, and formulation basics Excellent project management and organizational skills Strong collaboration and communication abilities Passion for beauty, creativity, and pushing boundaries Education: B.Tech / B.Pharm / Cosmetology / MBA (optional) with relevant BPC innovation experience Preferred Tools & Knowledge Familiarity with ingredient decks, INCI lists, claim substantiation processes Awareness of clean beauty, sustainability, and regulatory guidelines (BIS/FDA/PCPNDT etc.) Exposure to global BPC trends via tools like WGSN, Mintel, Beautystreams, etc. Why Join MARS Cosmetics? Work at the forefront of beauty innovation in one of India’s most exciting and fastest-growing beauty brands End-to-end ownership of category-defining product launches Creative freedom + structured growth + passionate team Drive real consumer impact and be part of a ₹1000 Cr growth story To Apply: Send your CV and a short note on “One product idea MARS should launch next, and why” to