Sr Manager/AD
3 weeks ago
About Our Client
Our client is a leading eCommerce unicorn
Job Description
● Develop and run effective app & remarketing campaigns as per the business
objectives & growth targets
● Responsible for day-to-day monitoring, reporting and delivery of media plan
● Ability to think & act regional basis trends, local nuances and seasonal shifts and
plan for inputs
● Working with agencies, internal and external stakeholders to plan, execute and
deliver plans
● Assist in developing plan metrics and responsible for delivery of the KPIs
● Analyze media delivery & creatives and suggest improvements / next steps
● Regular competitive analysis & benchmarking
● Plays important role in maintaining budget and billing process to ensure accuracy
The Successful Applicant
A successful candidate should have:● Minimum 7+ years' experience across levels in Digital Marketing
● University or College degree/diploma in Media, Marketing, Business, or related field
● Proficient in digital media planning tools Google Ads, Meta Ads, YouTube ads etc
● Proficient with Microsoft excel
● Ability to manage app campaigns at scale is a big plus (5Mn+ MAU)
● High on energy and problem-solving attitude
● Budgets handled > 5Cr per month independently or through an agency
● App marketing / App install campaign exposure is preferable
● Thrives in fast paced environment
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