Content Specialist

1 week ago


Mumbai, Maharashtra, India Lorien Finance Full time

Lorien Finance is a cross-broder fintech startup enabling access to top global and Indian banks on one platform. By addressing systemic barriers and leveraging cutting-edge technology, Lorien empowers students from emerging economies to pursue higher education at globally recognized institutions. We are scaling rapidly and are looking for dynamic content writers to craft high-impact, relatable, and conversion-driven content for our social media, website, email campaigns, and blog.

As a Content Writer at Lorien Finance, you will:

  • Plan, research, and develop engaging, high-quality content aligned with our brand tone and messaging.
  • Create multichannel content that resonates with Students & Parents, focusing on simplifying financial concepts, demystifying study-abroad loans, and showcasing success stories.
  • Collaborate closely with the Marketing, Product, and Loan Operations teams to ensure content accuracy and relevance.
  • Leverage AI-powered content generation tools (like ChatGPT, Perplexity) to streamline and scale content production.
  • Develop a consistent content calendar that spans blogs, social media posts, email campaigns, landing pages, and website updates.
  • Conduct SEO research to optimize content for search engines and improve organic reach.

Key Responsibilities

1. Content Strategy & Planning

  • Develop and manage a content calendar aligned with marketing goals and application seasons.
  • Conduct audience research to identify content preferences and gaps.
  • Analyze competitor content to identify differentiation opportunities.

2. Content Creation & Management

  • Write informative and engaging blog posts that address pain points of both student and investor audiences.
  • Create high-conversion landing page content that drives loan applications.
  • Craft social media content that resonates with students and parents, blending storytelling with informative finance tips.
  • Develop compelling email campaigns for lead nurturing and re-engagement.
  • Generate website content that reflects Lorien's vision, mission, and product offerings.

3. AI-Powered Content Production

  • Leverage AI tools like ChatGPT for initial drafts and enhance with human creativity.
  • A/B test AI-driven content variations to optimize performance and engagement.

4. SEO Optimization & Keyword Strategy

  • Optimize content for search engines to increase organic reach.
  • Develop long-tail keyword content for targeted, intent-driven traffic.
  • Ensure on-page SEO best practices are applied consistently across the website and blog.

Must-Have Skills:

  • Proven experience (2-5 years) in writing across social media, blogs, email marketing, and web content.
  • Strong SEO knowledge and experience with content management systems (CMS).
  • Understanding of fintech, BFSI, or edtech sectors is a plus.
  • Ability to translate complex financial concepts into easy-to-understand language.
  • Familiarity with AI-powered content generation tools like ChatGPT, Pika Labs, and Runway ML (preferred).
  • Strong storytelling skills to engage and educate target audiences.

Content Channels You'll Work On

  • Social Media Platforms: Instagram, , YouTube, WhatsApp Communities
  • Website & Landing Pages: SEO-optimized pages for lead generation
  • Blogs & Thought Leadership Articles: Engaging long-form content
  • Email Campaigns & Drip Sequences: Lead nurturing and customer engagement


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