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Lead Digital Marketing

1 month ago

Thrissur, Kerala, India Promaynov Advisory Services Pvt. Ltd Full time

Kindly read the below details :

Role : Lead Digital Marketing

Experience : 5-10 years

Mode : Work from office (WFO) (5 days)

Note : People needed from Quick service restaurants, F&B or retail industry

JOB DESCRIPTION :

  • Plan, execute, and manage all digital marketing including SEO, SEM, email marketing, and paid Social media.
  • Lead and manage the company's website coordinating with the IT team and other internal stakeholders.
  • Create a Content plan for the website and the PWA with internal and external partners.
  • Work with the Digital AoR once onboarded to establish and execute a digital & social media marketing strategy to distribute content
  • Maintain consistent brand messaging across all social channels.
  • Identify, analyse, and measure trends and content to assess how well it's performing and optimize user experience.
  • Create and maintain an editorial calendar to deliver targeted content.
  • Research, track, and analyse consumer behaviour, trends & implement research into digital marketing campaigns.
  • Prepare reports and analytics on the overall performance of marketing campaigns, including ROIs and KPIs.
  • Collaborate with the commercial team to brainstorm new and innovative growth strategies for online.
  • Develop and monitor campaign budgets.
  • Stay up to date on the latest social media trends, and implement them across all digital properties.

EXPERTISE AND QUALIFICATIONS

  • Experience of working in a Digital Agency would be a definite advantage.
  • Experience of executing a content & API integrated B2C website.
  • Proven success in developing Digital marketing plans and campaigns.
  • Excellent written and verbal communication skills.
  • Thorough experience with SEO and SEM strategy and keyword research
  • Understanding of website analytics tools, such as Google Analytics.
  • Strong project management, multitasking, and decision-making skills.
  • Experience with marketing automation