Marketing Lead

4 weeks ago

Noida, India XTEN-AV Full time

About the Role: We are seeking a dynamic and results-driven Marketing Lead with 5-8 years of experience to lead our full-stack marketing initiatives. This role will be responsible for building and scaling the XTEN-AV brand globally, driving demand generation, and leading a team across digital, social, performance, and SEO channels. The ideal candidate will be both strategic and hands-on, with a proven track record in running integrated campaigns, content-driven marketing, and global brand building. Key Responsibilities: Strategy & Leadership: - Develop and execute a holistic marketing strategy aligned with XTEN-AVs growth objectives. - Lead and mentor a cross-functional marketing team (digital, social, performance, SEO, content). - Position XTEN-AV as a thought leader in the global AV and SaaS space. Campaigns & Communications: - Lead social media campaigns and communication for product launches and brand awareness. - Oversee content creation (graphics, videos, blogs) including scripting, copywriting, and branding in coordination with internal teams and external agencies. - Manage email marketing campaigns, leveraging current databases and acquiring new audiences. - Drive campaigns with global AV publications by providing content, maintaining relationships, and ensuring regular coverage. - Lead collaborations with influencers to promote the XTEN-AV brand and products. - Manage all product communications to users and target audiences on a regular basis. Content & SEO: - Create and manage a blog on the XTEN-AV website with relevant, high-quality content. - Work with external agencies to optimize SEO for organic traffic growth and visibility. - Ensure content across all platforms aligns with SEO best practices and brand positioning. Growth & Market Engagement: - Identify and explore new avenues for marketing the product globally. - Work closely with sales, product, and leadership teams to align marketing with business objectives. - Track, analyze, and optimize all campaigns to maximize ROI and business impact. Key Requirements: - 5-8 years of proven experience in marketing with at least 3 years in a leadership role. - Strong expertise in digital marketing, SEO, social media, influencer marketing, and performance campaigns. - Demonstrated success in leading product launches, email campaigns, and global marketing communications. - Proficiency in tools like Google Analytics, HubSpot, SEMrush, or similar. - Strong communication, leadership, and stakeholder management skills. - Ability to work in a fast-paced SaaS / technology-driven environment. Preferred Qualifications: - Experience in SaaS, B2B, or technology industries. - MBA/PGDM in Marketing or related field (preferred but not mandatory). What We Offer: - A chance to lead marketing for a global SaaS product in the AV industry. - High ownership, creative freedom, and collaboration with a talented global team. - Competitive compensation with growth and learning opportunities. - A culture that values innovation, agility, and impact.

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