Performance Marketing Assistant

4 weeks ago

Pune, Maharashtra, India Practicology Full time

Job Description:

Pattern is a global ecommerce and marketplace growth accelerator serving a global client base from offices in Melbourne, Sydney, Utah, London, Dubai, Hong Kong, and Guangzhou. 

With a strong reputation in Australia for digital marketing and ecommerce strategy and implementation, we are consistently striving for delivery excellence and partner growth across the region.

With our agency and ecommerce consulting business alongside our end Amazon reseller/wholesale offering, Pattern is a full-service ecommerce partner to likeminded brands and retailers who are focused on sustainable ecommerce growth.

We are experiencing a period of strong growth with success across some of Australia's (and the world's) most respected retailers and offer amazing perks like 5 weeks annual leave and flexible working arrangements.

Mission 
The ideal candidate will be driven to deliver above expectations and be a specialist in performance marketing campaign setup, execution, optimisation and reporting. This is the perfect opportunity for a potential digital marketing fanatic ready to take their next step in their career and work on high profile and exciting global clients.

As Pattern's Performance Assistant, you will work with a team of performance marketing professionals at the absolute top of their fields. You will influence and contribute to the growth and development of our client's digital channels through the execution of performance marketing campaigns. We are looking for someone who is passionate about digital marketing who can hit the ground running.  

Reporting to a Senior Account Manager, you will be a key player in the Performance team and work closely with members of the broader Digital Agency team.

 
Principal Duties

•    Test, scale and optimise campaigns in Google Ads, Google Shopping and Bing Ads and other channels including but not limited to Facebook Ads, Instagram Ads & TikTok

•    Assist in the analysis and optimisation of existing paid search campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting and any other optimisation required to drive revenue and sales.

•    Account managing clients including all written communications and meetings alongside assisting with channel strategy

•    Monitoring the KPI targets for each client and providing suggestions on how these could be met

•    Identifying insights and opportunities that feed into client growth targets

•    Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met

•    Delivering weekly, monthly, yearly reporting in line with Pattern's reporting framework

•    Working closely with the SEO and Analytics teams to drive integrated insights

Skills and qualifications


•    12+ months of experience in a digital agency

•    Excellent verbal and written communication skills

•    Excellent attention to detail

•    Analytical with an eye for insights

•    Proficient in Excel

•    Ability to work closely with senior team members to take direction on campaigns

•    A self-motivator who is constantly learning about the latest performance marketing strategies and tools


Desired Traits & Competencies


•    Organisation and planning – has the ability to plan and organise time in an efficient and productive manner. Focuses on key priorities.

•    Commitment to Delivery Excellence – knows what exceptional delivery looks like and holds themselves to those standards

•    Analytical skills – able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.

•    Attention to detail – does not let important details slip through the cracks or derail a project.

•    Teamwork – reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship. 

•    Proactivity – acts without being told what to do. Brings new ideas to the company.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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