Performance Marketing Specialist
3 weeks ago
Manager - Performance Marketing
Location: Bangalore
About the Company:
GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing:
Consumer understanding, 2. Content Marketing and 3. Technology expertise
Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast Read more about the company at Summary:
We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team.
The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies, particularly within the real estate sector.
This role requires a data first thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.
Performance Marketing/Paid Media Manager is responsible for creating and delivering great digital campaigns.
Performance Marketing/Paid Media Manager is expected to look at the measurement protocol, event tracking, custom dimensions, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, Google Analytics interface.
Performance Marketing/Paid Media Manager prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients.
Job Responsibilities:
Create and execute strong digital media recommendations with supporting validation
Develop, execute, manage & maintain media plans
Oversee buys, analyze campaigns, and change recommendations to maximize performance
Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive.
Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
Manage the testing, QA, QC, and debugging of tracking pixels
Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
Take responsibility for ensuring projects are delivered on time and within budget
Communicate with clients about projects both remotely, and in-person
Skills Required:
Ability to manage a team
Strong quantitative and analytical skills
Solid understanding of mathematical concepts
Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
Understanding of media concepts and terms, creative and budget requirements
Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.
Debugging and identification of problems is essential
Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
Solid understanding of event tracking and how this can be used effectively
Ability to create clear and insightful reports using data from Google Analytics and other data sources
Excellent Excel skills are an advantage
An excellent communicator and be able to present ideas, verbally and in writing
Experience Required:
Possess bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience
Proven experience as a Performance Marketing Manager or similar role, with a minimum of 2 to 3 years in digital marketing, preferably in the real estate industry.
Experience in an agency set up would add value to the role
Certification in Google Ads or other relevant digital marketing certifications is a plus.
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