Marketing Automation Specialist

4 weeks ago

Noida, India Oswaal Books Full time

Job Profile - Marketing Automation Specialist

Exp- 3-8 yrs

Location - Noida Sec 142


About the Role

The Marketing Automation Specialist will play a crucial role in developing and executing marketing automation strategies that drive engagement and conversion. This position requires a blend of technical expertise and creative thinking to enhance our marketing initiatives.



Responsibilities

  • Develop and implement marketing automation campaigns.
  • Analyze campaign performance and optimize for better results.
  • Collaborate with cross-functional teams to align marketing strategies.
  • Manage and maintain the marketing automation platform.
  • Provide training and support to team members on automation tools.


Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in marketing automation or a similar role.


Required Skills

  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo).
  • Strong analytical skills and data-driven mindset.
  • Excellent written and verbal communication skills.

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