SEO Specialist

3 weeks ago


Thiruvananthapuram, Kerala, India CONNECTING 2 WORK Full time

Job Description

Roles and Responsibilities


• Develop optimization strategies that increase the clients' search engine results rankings.

• Research SEO keywords to use throughout the company's website and marketing materials.

• Set measurable goals that demonstrate improvement in marketing efforts.

• Monitor daily performance metrics to understand SEO strategy performance.

• Efficiently communicate with other marketing professionals to align goals.

• Collaborate with others within the marketing department to manage SEO strategy.

• Update content and website links for maximum optimization and search engine rankings.

• Work with editorial/content teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

• Configure and maintain tools like Google analytics, Google Webmaster Search Console, SEM Rush etc.

• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills

• Off-page activities such as but not limited to blogs, forums Q/A, directory submission, social bookmarking, article submission

• Daily, weekly & monthly reporting for the assigned key strategic SEO accounts

• Conducting regular competition analysis (Backlinks, website structure, content etc.) and recommending plan of action

• Ensuring timely delivery of projects through proper planning, scheduling and execution

• Reach out to websites to submit guest posts and avail backlinks.

Desired Candidate Profile


• Experience: Min 1 year experience as SEO Specialist

• Experience in successfully developing and executing SEO campaigns.

• Understanding of search engine algorithms and ranking methods.

• Experience with SEO industry programs, such as Google Analytics.

• Knowledge of keyword research and data mining tools.

• Able to complete competitive analysis of other companies within the industry.

• Excellent written and verbal communication skills (email, phone, etc.)

• Comfortable analyzing high volumes of data on a daily basis.

• Familiarity with WordPress or other content management systems.

• Experience with other aspects of marketing, such as customer growth and promotion, is a plus.

• Good knowledge On-Page & Off-page SEO Techniques.



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