sr. Digital Marketing Analyst

4 weeks ago

Kochi, India Hemito Digital Pvt. Ltd Full time

We are looking for a highly skilled Senior Digital Marketing Analyst to drive data-driven marketing strategies and optimize digital campaigns. The ideal candidate will be proficient in SEO, SEM, PPC, social media analytics, web analytics, and conversion rate optimization . This role requires deep analytical skills, the ability to interpret marketing data, and a strong understanding of consumer behavior.


Location : Kochi,Vyttila


  • Develop and execute digital marketing strategies using SEO, SEM, PPC, social media, and email marketing .
  • Analyze website traffic, campaign performance, and audience behavior using Google Analytics, Google Ads, Facebook Ads Manager, and other analytics tools.
  • Monitor and optimize ROI for digital marketing campaigns , identifying growth opportunities.
  • Conduct A/B testing and conversion rate optimization (CRO) to improve campaign performance.
  • Generate data-driven insights and present actionable recommendations to stakeholders.
  • Stay updated with industry trends, competitor strategies, and emerging digital marketing technologies .
  • Collaborate with cross-functional teams, including content, design, and development, to improve user experience and engagement.


Required Skills & Qualifications

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • Minimum 3+ years of experience in digital marketing analytics.
  • Expertise in Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, SEO tools (Ahrefs, SEMrush, Moz), and CRM platforms
  • Strong knowledge of performance marketing, data analytics, and digital attribution models .
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.


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