Manager- Brand Marketing

4 weeks ago

Delhi, Delhi, India Cambridge University Press Full time

Job Title:

Manager/Sr. Manager - Brand Communication

Department / Business Unit:

Marketing

Location:

Delhi

Reports to (job title):

VP Marketing - South Asia

As a Manager/Senior Manager of Brand Marketing, you will be responsible for building awareness for the corporate brand and product verticals in South Asia through strategic brand management and marketing.

We are looking at an action-oriented individual having an ability to think strategically with a passion for strategic, tactical, and detailed marketing execution.

What will you be doing?

Execute the Brand Marketing Plans for Market and Thought Leadership for the various product verticals of Cambridge University Press & Assessment, South Asia. Design and execute integrated -degree communication plans for the One Cambridge organization by conceptualizing & executing efficient and effective brand marketing programs and strategies across Print and Digital. Build robust salience, credibility & impact for the Schools and English brands in South Asia markets with excellent returns on ROE and ROI. Should have a knack for research and hands-on experience in digital content writing Working with the Creative Agency, develop local content and creative briefs and plans for various campaigns for Indian and South Asia Markets Lead the development and refinement of the brand's messages and creative designs locally to drive local market share in South Asia for various products. Develop weekly/monthly/annual brand marketing strategies and monitor the performance of those strategies making necessary updates and improvements. Keeping up with and understanding Education industry best practices will keep the brand marketing up to date and ensure a competitive edge in brand awareness, school acquisition, and retention.

What you will need to succeed:

Typically require a minimum of - years of related experience in Brand Strategy & Management with a master's degree in marketing, Advertising, and Communications from a leading school. Having past experience in content development is essential. Past work of having developed, launched, and grown a Brand, including GTM and Market Success. Experience in Education brands will be a definite plus though not mandatory. Possess superior communication skills and is comfortable interacting with senior executives and cross-functional teams. Demonstrate brand marketing and communication skills that tailor even the most complex messages in clear, understandable, and convincing terms. Be able to prioritize and complete multiple projects on time, be self-motivated and proactive, and display composure and calmness under stress and uncertainty while inspiring others. Ability to develop relationships and partnerships (internal and global) across all levels exhibiting strong leadership and influencing skills. Demonstrate exceptional problem-solving skills and have an entrepreneurial spirit and passion for the brand. Display comfort working in cross-functional settings, thinking outside the box while finding creative and unorthodox program solutions. Expert presentation, facilitation, and training skills. Flexible, with a demonstrated ability to work in a fast-paced environment. Strong program management skills: the ability to plan, communicate, execute, and follow-through. Have an established network of past Agency Relationship & work protocols, Creative Vendors ecosystem involved in Audio, Video, and Digital campaigns. Designing Brand Marketing Campaigns experience with a successful record in Print, Television, Digital, and Social Mediums. Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, and sexual identity), cultural, or social class/background. We believe that diversity of thought, background, and approach create better outcomes. More importantly, fostering an inclusive culture is the right thing to do, and it's part of how we achieve our purpose: to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence. Ensuring that anyone, no matter who they are, feels they belong here is an essential part of who we are and the contribution we make to society, and to our planet. To enable an environment which our people can thrive in, our customers benefit from, and where work complements life, we empower everyone to manage their time and capacity, and to prioritise their wellbeing. That's why from day one everyone at Cambridge University Press & Assessment can discuss flexible working options to find the best solution for them and their role.

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