Bridge Global

3 weeks ago

Kerala, India Bridge Global Software Solutions Private Limited Full time

About the Role:

We are seeking a highly motivated and results-oriented Marketing Manager to lead and execute our marketing strategy.

This is a key role that will directly impact our brand growth, lead generation, and overall business success.

The ideal candidate will be a data-driven marketer with a passion for building brands and a proven track record of developing and executing successful marketing campaigns.

Key Responsibilities:

Marketing Strategy & Planning:

- Develop and implement comprehensive marketing strategies aligned with company objectives and target market needs.

- Conduct market research, competitive analysis, and customer insights gathering to inform marketing plans.

- Define key performance indicators (KPIs) and track campaign performance to measure ROI and optimize marketing spend.

- Develop annual marketing budgets and allocate resources effectively.

Marketing Campaign Execution:

- Plan, execute, and manage integrated marketing campaigns across various channels, including digital marketing (SEO/SEM, social media, email marketing, display advertising), content marketing, public relations, events, and traditional advertising (if applicable).

- Oversee the creation and production of high-quality marketing materials (e.g , website content, brochures, presentations, videos, social media assets).

- Manage and optimize digital marketing campaigns, including SEO/SEM, social media advertising, and email marketing automation.

- Collaborate with sales teams to align marketing efforts with sales goals and ensure effective lead nurturing.

Brand Management & Positioning:

- Develop and maintain a strong brand identity, messaging, and visual style guide.

- Ensure consistent brand communication across all marketing channels.

- Monitor brand reputation and manage online reviews and feedback.

Content Marketing & Thought Leadership:

- Develop and execute a content marketing strategy to create valuable and engaging content that attracts and engages target audiences.

- Oversee the creation of blog posts, articles, white papers, case studies, and other content formats.

- Identify opportunities for thought leadership and brand building through content marketing and public relations activities.

Team Management & Collaboration:

- Lead, manage, and mentor a team of marketing professionals (if applicable).

- Collaborate effectively with sales, product development, and other cross-functional teams.

- Build and maintain relationships with external agencies, vendors, and media 4+ years of experience in marketing roles with a proven track record of success.

- Strong understanding of digital marketing principles, best practices, and analytics.

- Experience with marketing automation platforms (e.g, Marketo, HubSpot) and CRM software (e.g , Salesforce).

- Excellent analytical and problem-solving skills with the ability to analyze data, draw insights, and make data-driven decisions.

- Strong1 written, verbal, and presentation skills

(ref:iimjobs.com)

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