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Marketing Automation Expert

1 month ago

Vadodara, Gujarat, India TopHat HR Full time

About Us:

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.

About Our Client :

Our client is a leader in automating offline communication and direct mail processes for enterprises, helping businesses streamline operations and enhance customer engagement through advanced technology solutions. As we expand our Enterprise and Mid-Market presence, we are looking for a highly skilled ABM Lead to drive targeted, multi-channel ABM campaigns.

Role Overview:

They are seeking an experienced ABM Lead who specializes in designing and executing account-based marketing strategies tailored for Enterprise and Mid-Market companies. This role will be responsible for building and managing multi-channel demand generation campaigns across PPC, social, email, and SDR-led outbound. The ideal candidate must have hands-on expertise with ABM tools such as Reply.io, Lemlist, Apollo, and marketing automation platforms like HubSpot and Zoho CRM and Analytics.

This role requires a data-driven marketer who can effectively engage high-value accounts by leveraging signal-driven email nurturing workflows and working closely with SDRs to drive pipeline growth.

Salary: 10-12 LPA

Time: 7:30 PM to 3:30 AM (IST)

Key Responsibilities

1. ABM Strategy & Execution for Enterprise & Mid-Market

  • Develop and execute ABM strategies specifically targeting Enterprise and Mid-Market accounts.
  • Own the ABM tech stack, including Reply.io, Lemlist, Apollo, HubSpot, Zoho CRM, and other tools.
  • Implement signal-driven email nurturing workflows in HubSpot to engage and convert high-value accounts.
  • Manage and optimize multi-channel outbound campaigns, including PPC, social, email, and SDR-led outreach.

2. Multi-Channel Demand Generation

  • Build and execute data-driven multi-channel campaigns focused on high-value Enterprise & Mid-Market segments.
  • Optimize paid search, display, , and email marketing to maximize engagement.
  • Conduct A/B testing and experimental design to refine messaging and improve conversion rates.
  • Leverage attribution reporting to track ABM campaign impact on pipeline and revenue growth.

3. SDR Enablement & Sales Collaboration

  • Work closely with SDRs to implement multi-channel lead generation campaigns with conditional sequences.
  • Provide marketing and sales collaterals tailored for Enterprise and Mid-Market decision-makers.
  • Ensure SDRs have the right tools, automation, and workflows to execute signal-driven prospecting campaigns.

4. Campaign Performance & Optimization

  • Analyze firmographic, behavioral, and intent signals to refine ABM targeting and messaging.
  • Continuously monitor and optimize ABM campaigns to improve conversion, engagement, and ROI.
  • Provide regular performance reports and insights to stakeholders, identifying opportunities for campaign enhancement.

Requirements & Qualifications:

  • 4+ years of experience in multi-channel marketing, with a strong focus on ABM and signal-based marketing for Enterprise and Mid-Market accounts.
  • Expertise in ABM tools such as Reply.io, Lemlist, Apollo and marketing automation platforms like HubSpot and Zoho CRM.
  • Proven experience managing multi-channel demand generation campaigns (PPC, social, email, SDR-led outbound).
  • Strong knowledge of A/B testing, experimental design, and campaign analytics.
  • Experience in attribution reporting and a deep understanding of the B2B marketing funnel.
  • Ability to work cross-functionally with SDRs, sales, and content teams to align ABM strategies.
  • Strong analytical skills, leveraging data-driven insights to optimize campaign performance.
  • Excellent communication and collaboration skills, with experience in developing compelling sales and marketing collateral.

Why Join Them?

  • Own and scale the ABM function in a fast-growing company.
  • Focus on high-impact Enterprise and Mid-Market growth initiatives.
  • Work with a high-energy marketing and sales team that values innovation and results.
  • Competitive salary, benefits, and career growth opportunities.
  • Access to the latest ABM tools and marketing automation platforms.

Diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.