Google Ad Specialist

3 weeks ago


Delhi, Delhi, India IFISYS Full time

Google Ads specialists are responsible for managing and optimizing Google AdWords campaigns. They're tasked with creating, updating, and monitoring ad copy, keywords, bids, and other elements of a company's online marketing strategy..

Responsibilities

  • ?Researching new advertising opportunities and providing recommendations to management on which ones are best for the company's goals
  • Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness
  • Monitoring competitor activity in order to identify any new strategies that may affect business goals
  • Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices
  • Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated
  • Creating and managing landing pages and conversion tracking tools such as Google Analytics to measure campaign effectiveness

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