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Product Marketing Manager

1 month ago

Gurgaon, Haryana, India Meritto Full time
Product Marketing Manager

The Product Marketing Manager plays a crucial role in cultivating a loyal community of brand advocates, enhancing audience engagement, and amplifying our certification program. This individual will be responsible for spearheading initiatives to drive clear product positioning and messaging, ultimately leading to increased product adoption, upsell opportunities, and a thriving community.

Key Responsibilities:
  • Product GTM:
    • Develop compelling product positioning and messaging to set our products apart in the market.
    • Craft and execute GTM strategies to market, upsell, and drive product adoption.
    • Create impactful content, marketing materials, and ad copies, measuring the effectiveness of each initiative.
    • Enhance NPS by gathering customer insights through surveys, interviews, and analytics tools.
    • Conduct regular competitor analyses to inform differentiation strategies.
  • Lead Certification Program:
    • Scaleour Product Certification program by engaging the community, attracting new participants, and expanding program tracks.
  • Audience Engagement:
    • Scalewebinar properties by collaborating with internal stakeholders to curate relevant topics and source expert speakers.
    • Manage the website to increase audience engagement, leveraging digital tools and optimizing the sales funnel for enhanced conversion.
  • Business Team Enablement:
    • Empower business teams with effective decks, materials, and resources to enhance engagement and conversion.
Qualifications:
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field; Master's preferred.
  • Minimum 5 years of marketing experience with a proven track record in audience growth and community management.

We are an equal opportunity employer and value diversity. All employment is decided based on qualifications, merit, and business need.