Account Executive – CPG Digital Shelf

1 day ago


Alwar, India Genrise.ai Full time

Job Title: Account Executive – Digital Shelf & Content OptimizationLocation: Mumbai or Pune, India (Remote / Hybrid)Compensation: ₹4,00,000 – ₹6,00,000 per annumTravel: Occasional international travel (US, UK & Europe)About UsWe are an AI-driven startup focused on digital content optimization for consumer brands. Our platform identifies gaps in product content on the digital shelf (e-commerce sites, marketplaces, retailer platforms) and helps brands generate new, on-brand, retailer-compliant copy that improves organic visibility, conversion, and revenue.We’re starting with CPG brands and helping them stay ahead in a world where AI search and commerce are reshaping how consumers discover and buy products online.Role SummaryWe’re looking for an Account Executive who is passionate about online commerce growth for CPG brands and understands how great content and search performance drive revenue on the digital shelf.You will:Work closely with multiple brand teams at our client organizationsUse our AI software to spot content and search opportunitiesHelp clients improve their organic performance and salesFeed market and competitor insights back into our product and content playbooksExpand our footprint across more brands, markets, and regionsThis role combines account management, digital marketing/SEO, AI search and CPG / e-commerce understanding.What You’ll DoOwn client relationships for a portfolio of CPG brands across India and global marketsUse our platform to analyze digital shelf performance:Identify gaps in product titles, descriptions and attributesSpot AI Search / SEO and search-ranking opportunities within retailer platforms and marketplacesCollaborate with brand and e-commerce teams to:Review insights recommendations from our AI softwareSupport the creation of new content aligned with brand voice and retailer guidelinesDrive continuous A/B testing and optimization of contentWork with clients to connect content improvements to business outcomes, such as:Increased organic traffic and search shareConversion upliftRevenue and profitability improvements on the digital shelfTrack competitors and category trends:Benchmark content and search visibilityIdentify best practices from competitor brands and categoriesFeed these insights back into our software and internal playbooksPartner with our product and data teams to:Give structured feedback on platform UX and featuresSuggest new metrics, views, or capabilities that would help brand teamsHelp expand accounts:Identify new brands, categories, or geographies within existing client organizationsPrepare and present performance reviews and opportunity roadmapsBe a trusted advisor to clients on:Digital shelf strategyAI & search commerce trendsHow to stay ahead of competitors through content and optimizationWhat You’ll BringExperience & Background1–3 years of experience in one or more of the following:E-commerce / digital marketing / performance marketingCPG / FMCG (preferably food & beverages, consumer healthcare, beauty and petcare)Brand management or category managementAccount management with consumer brandsUnderstanding of how CPG brands operate, especially around:Brand and category managementRetailer / marketplace collaborationExposure to online growth levers such as:AI / Agentic commerce expansion for CPG brandsSEO (search engine optimization) for retailer sites / marketplaces / D2CContent quality and completeness on the digital shelfOrganic vs paid performance dynamicsSkills & MindsetStrong interest in unit economics and commercial impact – you care about how content changes translate into revenue and ROISolid understanding of:Digital shelf dynamicsBasic SEO principles (keywords, relevance, ranking, click-through, conversion)Emerging AI search & commerce trends and how they affect brandsAbility to work independently and proactively in a fast-moving startup environmentHigh creativity and problem-solving mindset – can look at complex category data and see opportunitiesExcellent communication & storytelling skills – able to translate data and insights into compelling narratives for brand teamsStrong relationship-building skills and comfort working with multiple stakeholders across marketing, ecommerce, and brand teamsComfortable working with software tools, dashboards, and spreadsheets; data-curious and detail-orientedNice-to-HavePrior experience working with a large CPG / FMCG company ecommerce / digital shelf Experience with:Marketplaces (Amazon, Flipkart, BigBasket, Instacart, etc.)Retailer media / retail search or on-site SEODigital performance reporting and analytics toolsPrior experience in a startup or high-growth environmentWorking ModelRemote / Hybrid role with flexibilityPreference for candidates based in Mumbai or Pune, for easier collaboration and occasional in-person work sessionsWillingness and ability to travel internationally (US, UK, Europe) for client meetings and workshops, as neededCompensation₹4,00,000 – ₹6,00,000 per annum, depending on experience and fitOpportunity to grow with the company as we scale globallyHow to ApplyPlease share your:CV / profileShort note on one CPG brand that you think is doing online revenue really well (or really badly) – and whyAny relevant links (case studies, campaigns, portfolios, etc.)



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