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Market Research Manager

1 month ago

india BiofuelCircle Full time
Key Purpose of the Role:

The market research function will be responsible for driving the company’s geographic growth and product basket, while operating in the bioenergy sector.

Responsibilities

- Market Research – Industrial Demand and Rural Supply (Crop data)- State-wise Supporting Policy framework- Growth Projects (New products/ commodities)- Expansion projects (New geographies)- Competitive analysis- Customer insighting

What Key Tasks willbe involved?

- Market Research: Responsible for managing primary qualitative & secondary quantitative research requirements for biomass availability and biofuel industry demand.

Responsible for maintaining latest data sets for all current and upcoming business locations

across Indian states at district/ taluka level

Nature of the research includes –

- Rural:

a) Quantitative crop production data at micro level

b) Primary level insights like harvesting practices, residue availability, alternate biomass

applications, etc

- Industrial:

c) Industrial cluster identification based on biomass/coal usage

d) Exisiting value chains

e) Qualitative research to identify platform adoption drivers and deterrents

f) Latest state-level supporting policies and schemes

- Analysis & Market Intelligence:

Identification of New Markets / Demand & Supply Clusters

Gap analysis with respect to current business

On-field validation of research studies as per crop’s season and region

- Customer Insighting:

Exploratory studies for new product development and product-market fitment

Customer Insighting through Dip sticks, focus groups and customer surveys

- Competitor Analysis:

Scan competitive landscape and stay updated with their GTMs

- Handling External Agency Partners:

Preparing research briefs in consultation with Business leaders, and Product teams.

Understanding business objectives / issues, and designing research that caters to the business needs

Recommend appropriate approach (in-house/ agency partners) for research projects based on

relevant expertise/experience & cost efficiencies

Manage relationships with external agency partners

- Team handling:

Build and manage an in-house team for regular rolling market research needs

Experience & Knowledge:

- Work in Energy, Cleantech, E Commerce, B2B Industrial will be an advantage- Work in Indian Market