Associate Director Digital Marketing

2 weeks ago


Mumbai, India Crisil Full time

Location: Mumbai – Saki ViharExperience: 7+yrsRole Overview:We are seeking an experienced and visionary Director of Digital Marketing to lead our integrated marketing initiatives and drive impactful digital strategies. This role combines leadership, innovation, and hands-on expertise to elevate our brand presence and deliver measurable business outcomes.Key Responsibilities:Develop and execute integrated digital marketing strategies across website, social media, and digital platforms.Lead enterprise marketing initiatives, ensuring alignment with organizational objectives and business growth.Drive ROI-focused campaigns with a demand generation mindset and digital-first approach.Collaborate with stakeholders and senior leadership to ensure alignment of marketing initiatives with overall business strategy.Lead cross-functional teams and external agencies to ensure seamless execution of campaigns.Monitor, measure, and report on campaign effectiveness and optimize for continuous improvement.Key Skills & Expertise:Proven expertise in integrated marketing and delivering measurable ROI.Strong experience in stakeholder management and business interactions at senior levels.Deep understanding of digital-first marketing approaches and emerging digital trends.Experience managing diverse marketing channels including website, social media, and enterprise campaigns.Qualifications:7+progressive experience in marketing with a focus on digital and integrated marketing.Strong leadership skills with the ability to inspire and manage high-performing teams.Excellent communication, strategic thinking, and problem-solving abilities.Industries like SaaS, BFSI, fintech, insurance, startupMBA/PG in Marketing or related field preferred.



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