Social Media Marketing Manager

3 weeks ago


Mohali, Punjab, India GURU KASHI UNIVERSITY Naac A++ Full time
About Guru Kashi University

Guru Kashi University (GKU) is a leading educational institution committed to academic excellence, innovation, and community engagement. Located in Punjab, we are expanding our digital presence to connect with students, alumni, and stakeholders worldwide. Our corporate office in Mohali serves as the hub for strategic initiatives, and we're looking for a dynamic Social Media Manager to join our team.

Job Summary

We are seeking a creative and results-driven Social Media Manager to oversee GKU's social media strategy and execution. Based in our Mohali corporate office, you will be responsible for enhancing our brand visibility, engaging our audience, and promoting university programs and events across platforms. If you're passionate about digital storytelling and have a knack for building online communities, we want to hear from you

Key Responsibilities
  • Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
  • Create, curate, and schedule high-quality content (text, images, videos) for platforms including Instagram, Facebook, Twitter, , and YouTube.
  • Monitor social media trends, audience feedback, and analytics to optimize campaigns and report performance to management.
  • Collaborate with the marketing team to align social media efforts with university campaigns, admissions drives, and events.
  • Manage paid advertising campaigns to target prospective students and stakeholders.
  • Respond to comments, messages, and inquiries in a timely and professional manner.
  • Ensure all content aligns with GKU's values, tone, and branding guidelines.
  • Stay updated on digital marketing tools and emerging platforms to keep GKU ahead of the curve.
Qualifications
  • Bachelor's degree in Marketing, Communications, Media, or a related field.
  • Minimum of 2–3 years of experience in social media management or digital marketing.
  • Proven track record of growing social media accounts and driving engagement (please include portfolio or examples).
  • Proficiency with tools like Canva, Adobe Creative Suite, Hootsuite, or similar platforms.
  • Strong understanding of social media analytics (e.g., Google Analytics, Meta Insights).
  • Excellent written and verbal communication skills in English; knowledge of Punjabi/Hindi is an asset.
  • Creative mindset with the ability to adapt content for diverse audiences (students, parents, alumni).
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Familiarity with the education sector is a plus but not required.
What We Offer
  • Opportunity to work with a prestigious university and shape its digital identity.
  • Professional development and growth opportunities.
  • Collaborative and supportive team environment at our modern Mohali office.
How to Apply

Interested candidates should submit their resumes, cover letters, and links to social media accounts or campaigns they've managed to a.bhaskar@gku.ac.in with the subject line "Social Media Manager Application—[Your Name]." Shortlisted candidates will be contacted for an interview.

Application Deadline: April 1, 2025

Guru Kashi University is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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