Performance Marketer

3 days ago

GTB Nager, India GreySpace Design Studio Full time

GreySpace is an agency that focuses on developing brand equity. For this purpose we are looking for a performance marketer who is able to conceptualise, develop and execute strategies for our many clients across D2C, FMCG, F&B, Consumer Electronic, Real Estate and Startups.


This role grows into Brand Promotion Functional Head


Responsibilities:


  • Comfortable in making & presenting annual, quarterly media strategy & plans.
  • Develop and implement comprehensive strategies for biddable and non-biddable media campaigns
  • Conduct detailed market research and competitive analysis to identify trends, opportunities, and audience insights that can drive campaign strategies
  • Collaborate with cross-functional teams, including marketing, creative, and analytics, to define campaign goals, target audience, messaging, and performance metrics.
  • Guide team into strategic decision making for optimizations resulting in campaign performance improvement
  • Manage end-to-end campaign lifecycle, including budget allocation, bid management, ad copy creation, A/B testing, and conversion tracking.
  • Monitor campaign performance, analyze data, and provide regular reports and actionable insights to stakeholders, identifying areas for improvement and optimization.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in biddable and non-biddable media.


Requirements:


  • Minimum 2 years of experience
  • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
  • Proven experience in performance marketing, with a strong track record of successful campaigns and results. Proven track record of scaling brands from 1Cr+ to 10–20Cr+ in revenue, preferably in high-end D2C categories.
  • Proficiency in digital marketing tools and platforms, including Google Ads, Meta Ads, Google Analytics, Excel/Google Sheets.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Excellent communication and client management skills.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Creativity and a strategic mindset to develop compelling marketing campaigns.
  • Proficiency in managing moderate to large scale accounts in a variety of different business verticals.


Only Applications through are considered for this role.

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