Digital Category Leader

4 weeks ago

Bengaluru, Karnataka, India Decathlon Full time

Posted on 06/03/2025

Mission

About Us : At Decathlon Sports India, our purpose is to "Move people through thewonders of Sport"We believe the way to achieve this is by transforming digitally and creating a WOWexperience for our users through seamless omni journey both inside our stores andonline through our website and shopping App. We are undergoing a strategic transitionin our business model to capitalize on this changing behavior and grow our digitalbusiness by 3X in the coming 2 years. 

TEAM BACKGROUND :You will be a part of the digital commerce team at Decathlon, with a specific focus on- Category Strategy- GMV of all channels: , MP, QC via MP/ stores, etc.- P&L responsibility- Conversion- Pricing & Offers- Assortment & competition tracking- Profitability- Category Analytics- Category experience- Input Metrics- NPS 

JOB DESCRIPTION  :A Digital Category Leader plays a critical role by overseeing the strategic managementand optimization of product categories. This position requires a deep understanding ofconsumer behavior, market trends, and competitive landscape to drive revenue growthand enhance customer experience within assigned product categories. The CategoryManager collaborates with cross-functional teams, including marketing, sales side,programs, category sports teams, supply chain, etc, to achieve business objectives andmaximize sales, profitability and customer experience.

RESPONSIBILITIES: 

Strategy  

● Develop and execute strategies to drive online sales growth, enhance customerexperience, and improve conversion rates. Stay updated on ecommerce industrytrends, and customer preferences to recommend innovative strategies andinitiatives. 

● Conduct market research and competitor analysis to identify opportunities fordifferentiation and market positioning. 

Project and Performance Management 

● Monitor and analyze website traffic, sales data, and customer behavior to identifytrends and opportunities for improvement. 

● PNL + Business Piloting 

People 

● Team Recruitment and Management 

● Teammate Skills and Career Development 

● Delegation and Decision Making 

● Performance Evaluation for Team 

Stakeholder Management / Collaborations  

● Proactive business planning and owning the category online business case alongwith business finance and program teams. 

● Collaborate with Sales Side and Marketing Team to plan and implement effectiveonline marketing campaigns, search engine optimization (SEO), and SEMdetailing. 

● Work closely with Country Sport Teams to optimize the offer and develop thecommercial policy to address customer/user needs and to develop and launchnew products and promotions. 

● Work closely with the Country Customer Service Team to understand customersentiments and address customer journey grievances.

Profile

Qualifications : 

Master's degree is preferred 8 - 12 Years of experience in category management (Pref. in Digital) Demonstrated expertise in category management, preferably within the D2C orecommerce sector- Proficient analytical skills, with a strong ability in data analysis and marketresearch  Outstanding communication essential 

Office Location : Decathlon Anubhava, Bangalore 

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