Digital Marketing Specialist

2 weeks ago

Meerut, Uttar Pradesh, India Halma plc Full time

About the job

About Halma

Halma is a global group of life-saving technologies companies, driven by a clear purpose. We are an FTSE 100 company with headquarters in the UK and operations in 23 countries, including regional hubs in India, China, Brazil, and the US.

Our diverse group of nearly 50 global companies specialize in market leading technologies that push the boundaries of science and technology.

For the last 42 years, the combination of our purpose, strategy, people, DNA and sustainable business model has resulted in record long-term growth in revenues and profits and an increase in dividend by ≥ 5% every year– an achievement unrivalled by any company listed on the London Stock Exchange.

We have a team of over 250 professionals representing commercial, digital and support functions across our seven offices in India, two in Bengaluru and one each in Delhi, Mumbai, Thanjavur, Ahmedabad and Vadodara.

Why join us?

We offer a safe and respectful workplace, where everyone can be who they 'REALLY' are, feel free to bring their whole selves to work and use their unique talents, knowledge, expertise, experiences, and backgrounds to create meaningful outcomes.

We nurture entrepreneurial spirits and empower them to think beyond the possibilities, to discover, shape and build their own unique stories. We promote and support non-linear career growth for the right talent.

We are simple, humble and approachable, and we believe in leadership at all levels to bring our purpose to life. Everyone at Halma India makes an impact, and so do you when you join us

About Halma company Volk

Halma company Volk Optical Inc. (www.volk.com) is a premier designer and US manufacturer of the highest quality portable ophthalmic cameras, lenses, surgical systems and accessories used in diagnosis and treatment of diseases of the eye.

Volk Optical:

Responsibilities

  • Work closely with internal and external stakeholders to maximise the ROI of all earned, owned, and paid media.
  • Creation, implementation, and continual optimisation of the company's digital advertising campaigns (Google Ads, etc) in line with Marketing strategy and budget.
  • Optimisation of the company website, developing user experience and content where required, whilst driving SEO and SEM.
  • Management of company social media channels including content planning, scheduling, and posting, plus community management, A/B testing, monitoring, and reporting on performance.
  • Owning the content schedule/posting of the company blog with ongoing SEO enhancement.
  • Creation, implementation, and evaluation of the company's e-blast campaigns.
  • Report on monthly digital advertising and social media performance against targets, ensuring optimisation of channels and spend.
  • Liaise with the Marketing Communications Manager, product managers and graphic designers to ensure clear direction as part of campaign set-up.
  • Keep relevant stakeholders including the sales team up to speed with campaign status, engaging with key internal customers and hosting training where necessary.
  • Report on wider campaign results i.e. lead generation from promotions and URL tracking.

Academic qualification

  • A bachelor's degree in marketing, communications, business, or a related field.

Experience

3-5 years of experience in a digital marketing role, preferably in the healthcare or medical devices industry.

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