Senior Web Data Architect

About the Role:

We are seeking a Sr. Technical Architect – Web Data & Analytics with expertise in Google web data tools, web data architecture, and JavaScript-based tracking . This role involves providing strategic guidance, technical direction, and actionable insights to drive business decisions. The ideal candidate excels in data implementation best practices , collaborates effectively across teams in a global environment , and possesses strong communication and execution skills .

Responsibilities:

• Technical Lead for the Web Data & Analytics team, ensuring best practices in data collection, governance, implementation, tracking, and reporting.
• Collaborate with stakeholders, including Web Development, Data Science, and Marketing Leadership, to understand analytics needs.
• Define and implement a scalable web data architecture for efficient tracking, tagging, and data collection across analytics and marketing platforms.
• Provide hands-on expertise in Google Analytics (GA4), Google Tag Manager (GTM), and JavaScript-based tracking solutions.
• Develop and enhance a scalable data layer to facilitate standardized and efficient data transmission across platforms.
• Track and analyze user journeys and purchase funnels, monitor key performance indicators (KPIs), and deliver insights on user behavior and site performance.
• Continuously improve dashboards and data visualizations using Google Data Studio, Tableau, or other BI tools.
• Interpret data trends and provide actionable insights to enable data-driven decision-making.
• Manage analytics projects and ensure timely execution of strategic initiatives.
• Stay up-to-date with the latest web analytics trends, privacy regulations (GDPR, CCPA), industry standards, and best practices.
• Ensure data integrity, accuracy, and consistency across all analytics platforms and reporting tools.
• Identify and address gaps in data collection, recommending enhancements to improve data quality and insights.
• Provide technical guidance and best practices on Google tools for data collection, tagging, and reporting.
• Develop compelling data reports, dashboards, and visualizations with supporting narratives for senior leadership presentations.

Qualifications:

• 10+ years of experience in Web Analytics, with at least 2+ years in a technical leadership role.
• Strong understanding of digital marketing analytics, attribution modeling, and customer segmentation.
• Expertise in web data architecture, tracking strategy development, and data layer design.
• Hands-on experience with event-driven tracking, structured data layers, and tagging frameworks.
• Proven expertise in Google Analytics (GA4), Google Tag Manager (GTM), and web tracking tools such as Amplitude, Glassbox, or similar technologies.
• Familiarity with audience segmentation through Customer Data Platforms (CDPs) or Google Analytics.
• Deep understanding of JavaScript, HTML, and CSS, with the ability to debug and troubleshoot tracking issues.
• Proficiency in SQL and familiarity with scripting languages such as Python or JavaScript for automation.
• Experience managing Big Query or other marketing databases, including data extraction, transformation, and analysis.
• Strong analytical skills in integrating user data from multiple sources, such as user behavior analysis and A/B testing.
• Ability to generate and present actionable insights that drive Conversion Rate Optimization (CRO).
• Excellent communication and presentation skills, with the ability to translate complex data into meaningful business insights.
• Strong project management skills, with the ability to manage multiple priorities and deadlines.
• Bachelor's degree in marketing, Computer Science, or a related field.
• Advanced certification in GA4 is a plus.

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