Manager - Marketing Communications - BFSI

6 days ago

Kanpur, Uttar Pradesh, India Hitya Global Full time

Marketing Communications Manager

Shift timings: Monday - Friday (9:00 AM to 6:00 PM) Saturday (9:00 AM to 4:00 PM)

Gender : Female/ Male (Female will preferred)

Duties and Strategy:

- Build the organization's brand identity and brand awareness by developing and implementing content strategies that bolster the organization's online presence.

Content Creation:

- Lead content ideation sessions and oversee the creation of high-quality, easy-to-understand content assets.

- Plan and oversee the creation and maintenance of all formats of web-based content shown on various online media and social platforms (including website, social media, email campaigns, press releases, newsletters, and marketing collateral).

- Develop and deploy easy-to understand creative content to promote organizations' products, services, and brands.

- Collaborate with the creative team to brainstorm and conceptualize ideas for marketing campaigns, ensuring alignment with brand objectives.

- Present creative concepts and campaigns to senior management and clients, incorporating feedback as necessary.

- Nurture a highly productive in-house team and the partner/agency universe.

- Supervise the creation of a wide range of materials, including advertisements, videos, social media content, websites, and packaging.

- Stay updated with industry trends, market developments, and competitor activities to identify opportunities for growth and differentiation.

- Ensure all creative work adheres to brand guidelines and maintains consistency across platforms.

Key Qualification:

- Any Graduate & Post Graduate / mass comm

- 6+ years of experience in Marketing Communication

- Creative thinker with a keen eye for detail and a passion for storytelling.

- Proficiency in using marketing tools and platforms, including social media management tools, email marketing software, and content management systems.

- Ability to handle 5-7 team and nurturing.

- Knowledge of stock market and BFSI preferred

- Copywriting and creative skills

- Content creation strategy skill

(ref:iimjobs.com)

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