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A US/Canada based IT MNC is hiring for Lead Salesforce Developer.Remote OpportunityShift Timing: 3 PM - 12 AMWe are hiring Lead Salesforce Developer with hands-on experience in Financial Services Cloud (FSC) and Marketing Cloud to support digital transformation initiatives in the banking sector. The ideal candidate will have a strong background in Salesforce customization, integration, and development, with deep understanding of banking processes such as customer onboarding, lending, KYC/AML, and personalized client engagement.Key ResponsibilitiesDesign, develop, and customize applications on Salesforce Financial Services Cloud to support banking use cases (e.g., customer onboarding, loan processing, relationship management, compliance workflows).Configure and optimize Salesforce Marketing Cloud for personalized campaigns, customer journeys, segmentation, and analytics.Implement automation using Apex, LWC, Flows, Process Builder, and APIs.Maintain scalable data models for households, accounts, transactions, and compliance data.Participate in code reviews, testing, and deployment processes.Required Skills & Qualifications10+ years of Salesforce development experience.Proven experience in Salesforce Marketing Cloud (Journey Builder, Email Studio, Audience Builder, Datorama/Analytics).The Salesforce financial cloud experience includes in-built features for onboarding, ticketing management, Call center management, etc.Proficiency in Apex, Lightning Web Components (LWC), SOQL, and REST/SOAP APIs.Experience with Salesforce integrations (Mulesoft, middleware, APIs, SFTP, etc.).Salesforce certifications (e.g., Platform Developer I/II, Financial Services Cloud Accredited Professional, Marketing Cloud Developer/Consultant) are preferred.Strong problem-solving and communication skills. Good to have: Knowledge of banking processes such as deposits, loans, wealth management, compliance. Work with business stakeholders to translate banking requirements into Salesforce solutions.Develop reports, dashboards, and analytics for banking executives and relationship managers.