Search Engine Optimization Executive

3 weeks ago

Odhav, India DevsTree IT Services Pvt. Ltd. Full time

Devstree IT Services Pvt Ltd

We are Hiring for SEO at Ahmedabad.


Role Description

As an SEO (Search Engine Optimization) Specialist, your primary responsibility will be to optimize our online content to improve its visibility and ranking on search engine results pages (SERPs). You will work closely with our marketing teams to develop and execute effective SEO strategies that align with our business goals.


Your duties will include:


Keyword Research: Conduct thorough keyword research to identify high-value keywords relevant to our industry, products, and target audience.

On-Page Optimization: Optimize website content, including landing pages, blog posts, product pages, and other digital assets, for target keywords. This includes optimizing meta tags, headings, URL structures, and internal linking.

Off-Page Optimization: Develop and execute off-page SEO strategies to improve the website's backlink profile. This may involve outreach, guest blogging, social media engagement, and other tactics to acquire high-quality backlinks from authoritative websites.

Technical SEO: Audit website for technical issues that may impact search engine visibility, such as crawlability, site speed, mobile-friendliness, and site architecture. Implement technical optimizations to improve overall website performance.

Content Strategy: Collaborate with the content team to develop SEO-friendly content strategies that address user intent and align with target keywords. Provide guidance on content creation, including keyword optimization, topic selection, and content formatting.

Performance Monitoring: Use analytics tools (e.G., Google Analytics, Google Search Console) to track and analyze website traffic, keyword rankings, and other SEO metrics. Generate regular reports to monitor performance and identify areas for improvement.

Stay Updated: Stay abreast of the latest trends and best practices in SEO and search engine algorithms. Continuously evaluate and adjust SEO strategies to ensure they remain effective in a constantly evolving landscape.

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