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Sr PR Executive
4 weeks ago
Job Title: Senior Public Relations Executive
We are seeking a seasoned Senior Public Relations Executive to lead and manage proactive media relations in collaboration with our PR agency.
Key Responsibilities:
- Research, write, and review various content materials such as news releases, media alerts, case studies, infographics, fact sheets, white papers, etc. and disseminate them through appropriate channels.
- Cultivate and maintain relationships with media and influential professionals, tracking and influencing media coverage.
- Pitch story ideas and serve as the primary representative for the company as the liaison with media contacts.
- Manage sensitive issues to maintain the company's good reputation, leveraging crisis management skills.
- Identify, organize, and manage speaking, awards, and media opportunities to enhance the company's visibility.
- Collaborate with other marketing functions to monitor social media activity, ensure effective engagement with influencers, and provide recommendations on how to reply, retweet, like, and favorite.
- Measure KPIs and effectiveness of PR campaigns, setting goals and tracking results to share with leadership on a monthly, quarterly, and annual basis.
- Manage communication with internal stakeholders, including C-level executives, on brand messaging and work across the organization to advance storytelling and brand awareness efforts.
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