Social Media Assistant Manager
3 weeks ago
Social Media Assistant ManagerLocation:
Chennai (Full-time, in-office)Company:
Origin NutritionExperience:
3-5 years in social media management
About Us:Origin Nutrition is a plant-based health and wellness brand. Our mission is to make plant-based nutrition accessible, delicious, and effective for everyone. We are growing rapidly and looking for a creative and data-driven Social Media Assistant Manager to amplify our brand’s presence.
Role Overview:We are seeking a
Social Media Assistant Manager
who will be responsible for crafting, executing, and optimizing our social media strategy across platforms. You will play a crucial role in driving brand awareness, engagement, and community building while aligning with our brand’s voice and mission.
Key Responsibilities:
Monthly Calendar PlanningDevelop and implement a results-driven social media strategy for Instagram, YouTube, LinkedIn, and other relevant platforms.Plan and organize monthly content calendars, ensuring alignment with marketing goals and campaigns.Content Creation & EngagementCreate engaging content, including posts, reels, videos, and stories.Work closely with the design and content teams to ensure high-quality, visually appealing, and on-brand content.Monitor trends in the health, wellness, and plant-based nutrition space to create relevant and timely content.Content Scheduling and PublishingSchedule and publish content across multiple platforms, optimizing for reach and engagement.Stay updated on platform algorithms and best practices to ensure continuous growth and engagement.Influencer Marketing and Brand CollaborationsLead influencer marketing efforts, including identifying, onboarding, and managing relationships with key influencers to drive brand awareness and credibility.Negotiate and manage influencer partnerships and brand collaborations.Ensure that influencer and collaboration content aligns with our brand and messagingPerformance Analysis and OptimizationTrack and analyze performance metrics (engagement, reach, conversions) and optimize content based on insights.Use social media analytics tools to measure effectiveness and report key findings.Collaborate with digital marketing teams to align social media efforts with paid campaigns.Community BuildingEngage with our community, respond to comments and DMs, and build strong relationships with customers and influencers.Develop campaigns and strategies that will build our community.
Requirements:Proficiency in Canva and experience in shooting and editing reels.3-5 years of experience in social media management, preferably in the health & wellness, FMCG, or lifestyle space.Strong understanding of Instagram, YouTube, LinkedIn, and other social platforms.Excellent content creation skills, including writing compelling captions and conceptualizing engaging visuals/videos.Proficiency in social media analytics tools and the ability to interpret data to drive strategy.Knowledge of influencer marketing and experience in managing influencer collaborations.Passion for health, wellness, and plant-based nutrition is a plus.Creative thinker with a data-driven mindset and a proactive approach.Strong communication and organizational skills.
Why Join Us?Be part of a fast-growing, purpose-driven brand in the plant-based nutrition space.Work in a dynamic and creative environment with a passionate team.Opportunity to innovate, experiment, and make a real impact in the industry.
If you’re excited about using social media to shape the future of plant-based nutrition in India, we’d love to hear from youTo Apply:
Send your resume, portfolio, and a brief note on why you’d be a great fit to aditi@originnutrition.in .
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