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Senior Data Analyst- Paid Marketing

4 weeks ago

Mumbai, Maharashtra, India Uplers Full time

We are seeking a Senior Analyst skilled in enhancing our visibility and performance across

various digital marketing platforms, with a special focus on online marketing channels, such as

paid search and metasearch marketing. The ideal candidate will possess robust analytical

skills, a deep understanding of SQL, and expertise in marketing fundamentals such as keyword

bidding, search optimization, and leveraging metasearch engines to maximize brand presence.

This role requires a proactive approach to analyzing, optimizing, and tracking the performance

of our comprehensive online marketing campaigns.

What You'll Do:

Utilize SQL and other data analysis tools to extract insights from large datasets and

provide actionable recommendations to improve marketing campaign performance.

Monitor and analyze the effectiveness of marketing campaigns across various channels,

including but not limited to social media, search, and display advertising.

Collaborate with Marketers to define metrics and measurement strategies for campaigns.

Build dashboards to communicate both strategic and tactical impact.

Recommend the best course of action by performing deep analysis of user behavior, and

performance of cross-channel campaigns. Develop a story based on learnings and

present it to cross-functional teams including marketing, product, and finance.

Collaborate with cross-functional teams including Marketing, Product, and Data Science

to drive continuous improvement in marketing effectiveness.

Support AB testing and experimentation by identifying test cases, developing

hypotheses, and analyzing results.

What We Seek:

Bachelor's degree in Computer Science, Information Systems, Mathematics, Business,

or related fields.

Minimum of 4 years of experience in data analysis, with a preference for marketing

within a data-driven company.

Proficiency in Python, SQL and Tableau (or similar business intelligence tools) is

essential.

Strong understanding of marketing concepts and metrics, including keyword bidding,

CPM, CPC, CPA, etc.

Excellent analytical and problem-solving skills with the ability to translate data into

actionable insights.

Proven ability to work effectively in a fast-paced environment and manage multiple

projects simultaneously.

Exceptional communication and presentation skills with the ability to convey complex

ideas to non-technical stakeholders.

Exposure to statistical methods is desirable.