Influencer Marketing Specialist

4 days ago

Gurugram, India HealthKart Full time

At HK Vitals, we are on a mission to make wellness simple, accessible, and impactful. As India’s leading collagen and wellness brand, we’re looking for passionate talent to join our dynamic HK Vitals team and drive our influencer marketing initiatives.

If you have a flair for building strong influencer networks, a creative eye for content, and the drive to amplify brand presence across digital platforms, this is your chance to be part of a fast-growing health & wellness brand making a real difference.


Roles & Responsibilities:

  • Device and execute end-to-end Influencer marketing strategy for India's leading collagen brand HK Vitals
  • Identifying relevant influencers monthly
  • Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
  • Review and upgrade the influencer associations on a periodic basis performance metrics of social media engagement and traffic
  • Exceptional scripting and content writing skills are essential
  • Track and maintain a repository of all influencer campaigns and deliverables
  • Support planning, stargazing and execution of various Influencer campaigns which involves brainstorming, content ideas, influencer screening across categories- Nutrition, Wellness, Lifestyle & Fitness, communicating and coordinating, timely execution, and maintaining reports
  • Managing various vendors and agencies for influencer marketing initiatives
  • Track performance of all influencer marketing projects
  • Keep track of weekly targets and help the team to achieve the same
  • Measurable improvements to perform
  • Stay current with digital media trends and tools
  • Work with other departments (product development, creative, merchandising, operations, and sales, etc.) to ensure goal and strategy alignment


Requirements:

  • Should be from an agency background having dealt with various Influencer campaigns. Skincare brand experience is a plus.
  • Good negotiation skills to ensure maximum ROI for the budgets
  • Should have worked with a mix set of influencers – Category A+, A, B, Micro
  • Understand nuances of working with influencers on different platforms – YouTube, Instagram
  • Blend of creativity, analytical, perseverance, and results-oriented problem-solving skills
  • Strong sense of ownership and appetite for learning
  • Proficient in Word, Excel (Moderate to advanced excel experience), Outlook and PowerPoint
  • An eye for potential digital creator
  • A team-oriented mindset and the ability to work with a wide range of individuals
  • Ability to flourish with minimal guidance, be proactive, and handle uncertainty
  • Should have 2-3 years of experience in Influencer marketing
  • Excellent communication skills
  • Bachelor's/PG in marketing or relevant work experience

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