Group Brand Lead Cardio Diabetic Division

1 day ago

Mumbai, India upGrad Rekrut Full time

Position Overview:

We are looking for an experienced Group Brand Lead to drive strategy and execution for the Cardio-Diabetic division . The ideal candidate must have a strong background in Cardio-Diabetic therapies Innovator brand and proven experience in brand management

Key Responsibilities:

  • Brand Strategy & Planning:
  • Develop and implement comprehensive brand plans for the Cardio-Diabetic portfolio.
  • Conduct market analysis, competitor benchmarking, and patient insights to shape brand strategies.
  • Marketing & Promotion:
  • Design and execute innovative marketing campaigns to strengthen brand visibility and drive prescription growth.
  • Collaborate with medical, regulatory, and sales teams to ensure compliance and impactful communication.
  • Stakeholder Engagement:
  • Build strong relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders.
  • Conduct CMEs, webinars, and scientific engagement activities to enhance brand credibility.
  • Performance Management:
  • Monitor brand performance metrics and ROI for marketing initiatives.
  • Develop corrective actions and growth strategies as required.

Qualifications & Experience:

  • Education: MBA in Marketing / PG in Pharmaceutical Management (preferred) with a Science/Pharmacy background.
  • Experience:
  • 5–12 years of experience in pharmaceutical brand management.
  • Mandatory experience in the Cardio-Diabetic division

Key Skills:

  • In-depth knowledge of Cardio-Diabetic therapy, Innovator brand and market dynamics.
  • Strong analytical, strategic thinking, and brand-building skills.
  • Excellent communication and stakeholder management abilities.
  • Ability to work in a fast-paced, competitive environment.

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