Video Lead

About the Company

The Ayurveda Experience is Americas largest online Ayurvedic house of brands that markets natural, herbal skincare, body care, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 20+ countries, with over 1.5 Million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy and Spain, India, Japan, Singapore, South Korea and more, with thousands of 5-star reviews.

Website : https://transformative.in/

US Store : https://theayurvedaexperience.com/

India Store : https://tae.in/

UK Store - https://theayurvedaexperience.co.uk/

Singapore Store - https://sg.theayurvedaexperience.com/

Japan Store - https://jp.theayurvedaexperience.com/

Job Overview:

We are seeking a highly creative, strategic, and organized Video Lead to take full ownership of all video advertisements and performance-driven video content across platforms. This is a Team Lead's role responsible not only for producing high-impact video ads but also for leading a team, managing end-to-end video production, and collaborating with creators, influencers, and external partners to drive growth and engagement.

Needs to play a key role in shaping our visual storytelling and video performance strategy while ensuring all content aligns with brand goals, performance metrics, and creative direction.

Key Responsibilities:

• Project Planning: Develop and refine video concepts, scripts, and storyboards. Create project timelines and budgets. Coordinate with stakeholders to understand project objectives and requirements.
• Production Management: Organize and manage the production process, including casting, location scouting, scheduling, and equipment procurement. Ensure all necessary permits and releases are obtained.
• Crew Management: Hire, lead, and collaborate with a team of videographers, editors, sound engineers, and other production professionals. Provide guidance, feedback, and direction to team members.
• Shooting and Directing: Oversee video shoots, ensuring the creative vision is executed effectively. Direct talent, capture high-quality footage, and manage on-set logistics.
• Post-Production: Supervise the editing process, including video and audio editing, color correction, and visual effects. Ensure the final product aligns with the project's goals and vision.
• Quality Control: Review and approve video drafts at various stages, providing feedback and revisions as necessary. Ensure that videos meet quality standards and align with brand guidelines.
• Client and Stakeholder Communication: Collaborate with clients, creative directors, and other stakeholders to understand their requirements, provide project updates, and address any concerns or feedback.
• Budget Management: Monitor project expenses and ensure they stay within the allocated budget. Track and report on project financials.
• Distribution and Promotion: Assist in creating strategies for video distribution and promotion, which may include social media, websites, and other online platforms.
• Equipment and Technology: Stay up-to-date with the latest video production equipment and software. Ensure the team has access to the necessary tools to produce high-quality content.
• Compliance and Legal: Ensure all legal and copyright requirements are met, including licensing music, obtaining necessary permissions, and complying with relevant regulations.

Qualifications:

• Bachelor's degree in film, video production, or a related field (or equivalent experience).
• 5+ years of experience in video production and Project management, with a focus on ads, digital marketing, or content marketing.
• Strong knowledge of video production techniques, equipment, and software (e.g., Adobe Premiere, Final Cut Pro, After Effects).
• Excellent communication and leadership skills.
• Creative thinking and problem-solving abilities.
• Strong attention to detail and organizational skills.
• Ability to work under pressure and meet tight deadlines.
• Knowledge of industry trends and emerging technologies.
• Strong portfolio showcasing ad content and branded storytelling.
• Understanding of different video formats, including web, social media, and broadcast.
• Familiarity with different distribution platforms and best practices for online video.