Brand Designer

Job Summary:Rasayanam seeks a creative, visual-first Brand Designer who can convert ideas into powerful visual conceptsPerformance-driven static ad creativesMarketplace creatives (Amazon, Flipkart, etc.)Digital catalogues for website & marketplacesSocial media creativesAI-powered design solutionsPackaging design (as a secondary focus)The ideal candidate is strategic, detail-oriented, and capable of producing high-quality, performance-oriented design work across digital platforms.Department: Design / MarketingEmployment Type: Full-timeExperience Level: Senior (4+ years)Urgency: IMMEDIATE HIRING – Join within 30 daysLocation: Gurgaon, HaryanaRasayanam Core ValuesBuilt Around the Customer: Our customers' needs guide everything we do, from ingredients to experiences.Do the Right Thing — Always: Ethics and honesty are non-negotiable.Act with Urgency, Build for Long Term: We move fast without compromising quality or sustainability.Own It. End to End: Ownership means delivering results with discipline and proactive communication.Win Together: We succeed as a team, supporting one another.Raise the Bar — Even When It’s Uncomfortable: Continuous improvement and high standards define us.Key ResponsibilitiesDesign Leadership & StrategyDevelop and execute comprehensive design strategies for digital catalogues (website + marketplaces), social media, static ads, and packaging (as secondary).Lead design projects from concept to final production, ensuring brand consistency across all platforms.Create high-quality static ads for Meta, Google, Amazon, etc.Design visually compelling social media creatives aligned with brand standards.Develop and implement AI-generated design tools, templates, and workflows to enhance productivity and creativity.Technical Design ExecutionProduce print-ready files with accurate specifications and color profiles.Coordinate with printing vendors and ensure quality control throughout production.Ensure design output meets requirements for both digital (social media, web) and print applications.Manage multiple design projects simultaneously while meeting strict deadlines.Create detailed design guidelines and maintain brand asset libraries.Produce high-quality digital and print-ready assets, including static ads, marketplace creatives (A+, storefronts, listings), digital catalogues, and social media creatives.Apply performance-first design principles and maintain visual consistency across paid and organic channels.Manage multiple design projects simultaneously while meeting strict deadlines.Create detailed design guidelines and maintain organized brand asset libraries.Handle packaging execution as a secondary, end-point requirement, coordinating with vendors when needed.Cross-functional CollaborationWork closely with marketing, product, and sales teams to understand design requirements across all channels.Present design concepts and rationale to stakeholders and senior management.Provide design guidance and mentorship to junior team members.Collaborate with external agencies, freelancers, and AI technology partners when required.Required QualificationsExperience RequirementsMinimum 4+ years of professional design experience in an agency or in-house environment.Preferred: Proven track record in packaging design (FMCG, retail, or consumer products).Mandatory: Experience in catalog design, print production, and digital/social media creative development.Hands-on experience with creative projects powered by AI tools (e.g., generative AI platforms for design).Strong portfolio demonstrating digital-first design, catalogues, paid ads, social creatives, and packaging.Technical SkillsExpert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).Working knowledge of social media design formats, trends, and digital marketing principles.Exposure to AI design tools (e.g., Midjourney, Photoshop AI, RunwayML) – preferred.Strong understanding of print production processes, color management, and pre-press.Knowledge of packaging materials, printing techniques, and cost considerations.Experience with 3D rendering software (Cinema 4D, Blender) – preferred.Design ExpertiseStrong typography, layout, and visual storytelling skills.Understanding of consumer psychology, market trends in packaging, and social media engagement.Experience developing brand guidelines and implementing across print and digital channels.Translate ideas into clear, high-quality visual concepts with speed and accuracy.Demonstrate a strong visual-first approach with refined creativity and attention to detail.Understand consumer psychology and digital engagement principles to enhance creative impact.Develop and maintain comprehensive brand guidelines across channels.Essential QualificationsBachelor's degree in Graphic Design, Visual Arts, or equivalent experience.Strong portfolio showcasing Digital ads, Marketplace creatives, Social media graphics, Digital catalogues, Packaging (secondary)Excellent communication and presentation skills.Ability to work under pressure and manage multiple projects.Strongly resonates with Rasayanam Core Values.Immediate availability preferred.Preferred QualificationsExperience in Fitness & Wellness, D2C Product Brands.Knowledge of sustainable packaging trends and materials.Experience with web and mobile digital design.Project management experience.Client-facing experience in an agency environment.What We OfferCompetitive salary commensurate with experience, one of the best in the industry.Performance-based bonuses.Professional development opportunities.Creative freedom, design-first approach and collaborative work environment.A highly motivated team driven uniformly by our core values.Reporting StructureReports to: Creative Head/CEOApplication ProcessImmediate RequirementsPortfolio submission is MANDATORY.Please mention your current CTC, expected CTC, and notice period (if any).Application DeadlineApplications close: 20th November 2025Interviews: Rolling basis – immediate schedulingExpected start date: Immediately/within 30 daysEmail: hr@rasayanam.inSubject Line: “Brand Designer Application – [Your Name]”Note: Due to urgent requirements, applications will be reviewed immediately. Incomplete applications, those without portfolio links, or those not mentioning CTC and notice period will not be considered.