Social Media Executive

4 weeks ago

Panipat, Haryana, India TalentGum Full time

About the Company-

TalentGum is a leading e-learning platform launched in 2021 that aspires to transform the scope of extra-curricular education globally by encouraging the all-round development of children. The platform offers a multitude of expert-curated live, online courses such as dance, music, public speaking, art, and chess that are taught by subject-matter experts. These courses are specially designed to maximize the learning of children in the age group of 4 to 14. TalentGum is trusted by 1 lakh+ happy registered users across 70+ countries.

Description :

We're looking for a creative and digitally fluent Social Media Executive to lead TalentGum's content presence across platforms. This is a dynamic, full-stack role for someone who can ideate, execute, and optimize social-first content that drives engagement, brand equity, and business outcomes.

Key Responsibilities

  • Lead daily social media execution across Instagram, Facebook, BlueSky, Threads, YouTube, and LinkedIn.
  • Plan and produce short-form content:
    reels, carousels, stories, and YouTube Shorts.
  • Write campaign messaging, social captions, and paid ad copy in line with brand tone.
  • Support branding initiatives:
    brochures, one-pagers, landing page copy, and event collaterals.
  • Coordinate with designers and external partners to bring content to life.
  • Monitor platform analytics and derive insights to guide content strategy.
  • Explore AI tools and automations that improve efficiency in content planning and production.

Requirements:

  • 2–4 years of hands-on experience in social media and content marketing.
  • Proven ability to grow a brand or personal social media profile from 0 to 50K (brand) or 0 to 10K (personal) followers within 6 months, using a combination of content strategy, trends, and platform insights.
  • A strong grasp of short-form content trends and tools (CapCut, Canva, etc.).
  • Excellent written skills for copy, storytelling, and campaign messaging.
  • Basic knowledge of SEO, content analytics, and user engagement patterns.
  • Familiarity with AI tools like ChatGPT, Jasper, Copy.Ai, or automation dashboards.

Why Join Us?

  • Work on a mission-driven product that impacts young learners.
  • Collaborative, open, and inclusive team culture.
  • Opportunity to grow with a high-paced startup.
  • Competitive compensation and learning opportunities

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