Product Marketing Manager

4 weeks ago

Solapur, India CAMB.AI Full time

Position OverviewWe are looking for an experienced Product Marketing Manager to drive our product messaging, customer research, and go-to-market strategies. This role requires a strategic thinker who can bridge the gap between technical capabilities and customer needs while enabling our sales team for success.Experience Requirements3-5 years of experience specifically as a Product Marketing SpecialistProven track record in B2B product marketingExperience in conducting webinars, and creating demo videos and other marketing assets.Key ResponsibilitiesMessaging and WebsiteOwn and optimize all product messaging on the company websiteDocument messaging frameworks and learnings for marketing team distribution across verticalsCollaborate with technical, customer success, and sales teams to develop consistent messaging across all channelsEnsure seamless alignment between marketing messaging and technical documentationCustomer Research & InsightsConduct daily customer conversations to gather insights and feedbackSegment user base and analyze pain points, objections, and behavioral patternsDevelop targeted messaging strategies to address specific customer concerns and needsTranslate customer insights into actionable marketing strategiesSales EnablementPartner with pre-sales team to create comprehensive sales assets and collateralDocument and maintain pitch decks, sales demonstrations, proof-of-concepts, and objection handling materialsConduct weekly dealflow analysis to identify bottlenecks and optimize sales processesDevelop and maintain competitive battlecards for the sales teamOwn the complete customer case study development processCompetitive IntelligenceMonitor and analyze competitor activities, marketing strategies, and product offeringsConduct regular testing of internal products and competitive solutionsMaintain pricing strategies and optimize product packaging for both self-serve and enterprise segmentsFeature Launch ManagementCollaborate with technical and sales teams to ensure user-focused feature development (naming conventions, UX copywriting, etc.)Own end-to-end go-to-market strategy for all feature launchesDevelop pre-launch buzz generation strategies and campaignsAlign cross-functional teams on success metrics and launch expectationsOptimize post-launch messaging for maximum user engagementOwn feature launch KPIs until successful handover to customer marketing team

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