Steel Product Marketing Manager
2 weeks ago
Note: If you want your CV shortlisted, Copy, Paste and fill out the below form for a better response.
Job Apply Link:
Job Title: Steel Product Marketing Manager
Location: PAN India
Experience: 5 - 10 years
Salary range: 50k - 1 lac
Job Type: Full-Time ( 5 days )
Summary:
We are seeking a dynamic and results-driven Steel Product Marketing Manager to join our team. The ideal candidate will have a strong understanding of the steel industry, market trends, and customer needs. This role requires a blend of strategic thinking, creativity, and data-driven decision-making to develop and execute marketing strategies for steel products, ensuring they align with the company's business goals and drive growth in the marketplace.
Key Responsibilities:
1) Market Research & Analysis:
- Conduct thorough market research to understand customer needs, competitor activities, and industry trends in the steel sector.
- Analyze market data and customer insights to identify opportunities for new product development and improvements in existing products.
2) Strategic Marketing Planning:
- Develop comprehensive marketing strategies for the promotion of steel products across various industries (construction, automotive, manufacturing, etc.).
- Define target markets and customer segments, and create tailored marketing campaigns to reach these audiences.
3) Product Positioning & Messaging:
- Work with product development teams to understand the unique selling points (USPs) of each steel product and translate these into effective marketing messages.
- Create clear and compelling messaging that highlights the benefits and competitive advantages of the steel products.
4) Brand Development:
- Develop and maintain the brand image for steel products, ensuring consistency across all marketing materials and channels.
- Create promotional materials such as brochures, website content, case studies, and presentations that reflect the brands value proposition.
5) Digital Marketing & Campaign Management:
- Plan, execute, and monitor digital marketing campaigns across platforms (social media, Google Ads, email marketing, etc.).
- Optimize campaigns based on performance metrics and ROI to improve engagement and conversion rates.
6) Sales Support:
- Collaborate with the sales team to provide the necessary marketing materials and training to effectively sell steel products.
- Assist in the development of pricing strategies and promotional offers to drive sales.
7) Customer Relationships & Networking:
- Build and maintain strong relationships with key customers, distributors, and industry influencers.
- Attend industry events, trade shows, and conferences to stay informed about market developments and establish networking opportunities.
8) Performance Analysis & Reporting:
- Monitor the success of marketing campaigns and initiatives, providing regular reports to management with insights and recommendations for improvement.
- Track key performance indicators (KPIs) such as lead generation, brand awareness, and sales performance.
Qualifications:
- Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree or MBA is a plus.
1) Experience:
- At least 5 years of experience in marketing within the manufacturing, industrial, or steel sector.
- Proven track record of developing and executing successful marketing strategies and campaigns.
2) Skills:
- Strong understanding of the steel industry, including its trends, challenges, and customer needs.
- Excellent communication and presentation skills.
- Proficiency in digital marketing tools and platforms (Google Analytics, CRM systems, social media, email marketing).
- Strong project management and organizational skills.
- Ability to work cross-functionally with sales, product development, and customer service teams.
3) Personal Attributes:
- Strategic thinker with the ability to make data-driven decisions.
- Creative and innovative with a keen eye for detail.
- Results-oriented with a focus on achieving business goals.
- Self-motivated and able to work independently in a fast-paced environment.
Interested candidates can apply or share their updated CVs at
jobsessvee@gmail.com
Current Openings ( Naukri ) :
Current Openings ( ) :
Thanks
Mayank
9990735099
(WhatsApp or Call)
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