Implementation & Analytics Specialist

19 hours ago

Kota, India Best Infosystems Ltd. Full time

Implementation & Analytics Specialist_Full-Time_Remote


Job title: Implementation & Analytics Specialist

Location:Remote

Job Type: Full-Time

Experience: 5+ years


Job Description:

1. Roles & Responsibilities – Client Use

Role Title: Implementation & Analytics Specialist

Purpose of the Role


This role supports the marketing and product functions by ensuring accurate analytics implementation, campaign tracking, and insightful reporting. The specialist will play a key role in enabling data-driven decision-making through robust tagging, QA, and measurement practices.


Key Responsibilities

  • Support day-to-day analytics implementation tasks as part of ongoing BAU.
  • Collaborate with product teams during new launches to ensure data readiness.
  • Work closely with marketing teams to enable accurate tracking for campaigns.
  • Perform rigorous QA of tracking implementations using GA4 and Segment.
  • Support reporting needs through dashboard configuration and ad hoc data pulls.
  • Assist in identifying data gaps and help surface actionable insights.
  • Ensure alignment of tagging strategy across stakeholders and platforms.


Required Skills & Competencies

  • Proven expertise in GA4 implementation and tag validation processes.
  • Working knowledge of Segment.io for event tracking and data routing.
  • Strong understanding of marketing measurement and user behavior analytics.
  • High attention to detail with a structured QA mindset.
  • Ability to collaborate effectively with external product and marketing teams.
  • Strong communication and documentation skills.


Experience:

Minimum 5 years in a digital analytics or implementation role.

Stakeholder Collaboration

Direct interaction with external teams, including marketing and product functions across client-side stakeholders.


2. Job Description – Internal Recruitment Use

Role: Implementation & Analytics Specialist

Experience Level: 5+ years

Location: [Insert if relevant]


Job Summary

We are looking for a skilled Implementation & Analytics Specialist to support marketing and product teams in setting up, validating, and maintaining analytics infrastructure. The ideal candidate will have deep technical knowledge of GA4 and Segment.io, a strong QA discipline, and the ability to generate meaningful reports and insights from digital data.


Key Responsibilities

  • Handle day-to-day BAU implementation and QA tasks.
  • Support new product launches with complete analytics setup.
  • Partner with marketing teams to ensure campaign tagging and reporting are in place.
  • Execute analytics QA using tools and browser-based debugging methods.
  • Configure dashboards and conduct ad hoc analysis to support business teams.
  • Maintain documentation and best practices for implementation and tracking governance.


Skills & Qualifications

  • 5+ years in web/digital analytics implementation and reporting.
  • Hands-on experience with GA4 event setup, custom dimensions, and reporting logic.
  • Strong working knowledge of Segment.io and data pipeline configuration.
  • Familiarity with tag management platforms (GTM, Adobe Launch, etc.) is a plus.
  • Excellent QA habits and a detail-oriented mindset.
  • Ability to work independently and manage cross-functional collaboration.


Technology Platforms & Tools

  • Google Analytics 4 (GA4)
  • Segment.io
  • Optional: Google Tag Manager, Excel/Sheets, Chrome DevTools


Suggested Search Keywords

Digital Implementation Specialist, GA4 Implementation, Segment.io Analyst, Analytics QA, Web Analytics Consultant, Marketing Data Analyst, Product Analytics, Event Tracking Specialist, Digital Tagging Expert

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