Marketing Executive

3 weeks ago

Navi Mumbai, Maharashtra, India Sperton Global AS Full time

Job Description: Marketing Executive / Specialist / Officer / Coordinator

Role:

  • Establish & practice positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • Coordinate the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.
  • Social media marketing tools, market research, strategic thinking & digital marketing.

Responsibilities & duties:

  • Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Required skills:

  • Proven success in developing marketing plans and campaigns.
  • Excellent written and verbal communication skills.
  • Metrics-driven marketing mind with eye for creativity.
  • Experience with marketing automation and CRM tools.
  • Proficiency with online marketing and social media strategy.
  • Proven success in designing interactive applications and networking platforms.
  • Established contacts in media.
  • Performance marketing.
  • Presentation skills.
  • SEO techniques.
  • Strategic marketing techniques.
  • Product knowledge with innovative sales techniques.
  • Relationship building
  • Client engagement
  • Leadership & team management.
  • Willingness to travel CBD Belapur & Nerul.

Educational Qualification:

  • BE / B.Tech / Diploma in Mechanical or Any Bachelor's degree in Marketing, Business or related field with MBA desirable.
  • Min. 1-3 years' experience in similar Sales & Marketing profiles in Mechanical Engineering field.(Fresher's need not apply please.)
  • Tools: Microsoft Excel, Word, PPT, E-mail & written, oral communication.
  • Age group: 23 - 35 years
  • Gender: Male / Female
  • Job location: CBD Belapur & Nerul, Navi Mumbai
  • Joining: Immediate / 15 days.
  • Salary range: As per qualification, merit & experience. Salary is not a constraint to the deserving candidates as per their merits.
  • Perks & Benefits: PF/ESIC available as per statutory norms.

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