Digital Media Planner

3 weeks ago


Kannur, Kerala, India Brand Street Integrated Consultancy Network Full time

Role Overview:

We are looking for a Holistic Digital Media Planner who can develop and execute full-funnel digital media strategies across paid, owned, and earned channels. The ideal candidate will have strong analytical skills, a deep understanding of media platforms, and the ability to blend performance marketing with brand-building efforts.

Compensation:

Upto 10 LPA

Key Responsibilities:

  • Strategic Planning & Execution: Develop end-to-end digital media plans aligned with client objectives, covering brand awareness, engagement, and conversions.
  • Cross-Channel Media Planning: Create integrated campaigns across social, search, programmatic, video, influencer, and e-commerce media.
  • Data-Driven Decision Making: Use audience insights, competitive analysis, and performance data to optimize media mix and budget allocation. Collaboration & Coordination: Work closely with creative, strategy, and analytics teams to ensure seamless execution and measurement of campaigns.
  • Trendspotting & Innovation: Stay ahead of emerging digital trends, platforms, and ad formats to recommend innovative media strategies.
  • Client Servicing & Reporting: Present media plans, justify channel selection, and deliver performance reports with actionable recommendations.

Requirements:

3-5 years of experience in digital media planning & buying (agency experience preferred).

Expertise in platforms like Google Ads, Meta, YouTube, , Programmatic (DV360, Trade Desk), Amazon Ads, and Influencer Marketing.

Strong analytical skills with proficiency in Google Analytics, Data Studio, and Excel.

Knowledge of audience segmentation, first-party data strategies, and media attribution models.

Ability to balance brand marketing with performance marketing objectives.

Excellent communication and presentation skills.

Ability to manage multiple projects in a fast-paced environment. 



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