Performance Marketing

5 days ago

GTB Nager, India DMI Finance Private Limited Full time

Job Purpose: We are looking for a seasoned candidate of New Customer acquisition to take complete ownership of our digital customer acquisition framework. The ideal candidate is a commercially astute, data-obsessed leader who will architect and operate the engine that powers DMI's growth in the competitive digital lending space. You will hold the P&L for all digital channels and own our ambitious growth targets Principal Accountabilities: Architect & Execute new customer acquisition strategy: Develop and implement robust, full-funnel paid marketing strategies aligned with our ambitious goals for loan disbursal, customer acquisition, and profitability. Champion a Data-Driven Culture: Ideate and lead cross-functional efforts to reduce CAC and increase user retention by testing creatives, landing pages, and user journeys. Set up, track, and optimize campaigns using GA4, Firebase, MMP platforms. Campaign Ideation and Execution: Build compelling, creative, relatable ideas that people notice and click. Lead and build a team of skilled marketers, fostering a culture of innovation, customer obsession, and relentless optimization. Innovate & Stay Ahead: Pioneer new acquisition programs and champion a test-and-learn culture to unlock new growth opportunities. Qualifications Minimum Qualification required: Graduate Qualifications preferred: MBA in marketing Work Experience 7-10+ years in marketing, with a minimum of 4 years in a leadership role focused on performance marketing and customer acquisition. Prior experience scaling a D2C, FinTech, or digital lending brand is required. Demonstrated track record of managing and profitably scaling large monthly ad spends (e.g ₹50 Lakhs and above). Skills & Proficiencies Deep, hands-on expertise in performance marketing platforms, particularly Meta Ads Manager and Google Ads. Strong command of data interpretation, attribution models, and reporting tools like GA4. Strategic mindset with proven execution speed and the ability to operate independently. Proven experience in building and mentoring high-performing marketing teams. Excellent communication and stakeholder management skills, with the ability to present insights clearly to senior leadership.

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    1 week ago

    GTB Nager, India AdYogi Full time

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    1 week ago

    GTB Nager, India AdYogi Full time

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    5 days ago

    GTB Nager, India Grapes Worldwide Full time

    About US:Grapes, India’s leading Integrated communications agency, nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions. Strategy Wonks at head and Creative at heart, we are strong in setting KPIs,...

  • Management Trainee | Performance Marketing

    1 week ago

    GTB Nager, India AdYogi Full time

    Are you a 2024 graduate from a top-tier university having experience in marketing or looking to switch to Digital Marketing? Then this is for you! AdYogi Launchpad is a 2-year program that transforms ambitious graduates into world-class Performance Marketers. You’ll work hands-on with leading eCommerce and retail brands, driving measurable growth across...

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    4 weeks ago

    GTB Nager, India Ads By Musaib Full time

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  • Performance Marketing Specialist – Full Time

    4 weeks ago

    GTB Nager, India Ads By Musaib Full time

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