Valueplus Technologies

4 weeks ago

Chennai, India AssetPlus Full time

AssetPlus is seeking a data-driven and analytical Senior Marketing Manager to lead our marketing team. We're looking for someone who can leverage data and insights to develop and execute performance-driven marketing campaigns, optimize acquisition channels, and build a strong brand presence. If you're passionate about data-driven decision-making and have a proven track record of success in marketing, we encourage you to apply.

Key Responsibilities:

1. Analytics & Data-Driven Decision Making:

- Develop a data-first marketing approach, tracking performance across PPC, branding, automations, events, and social media.

- Set up and manage dashboards and reporting for real-time campaign insights and decision making.

- Conduct A/B testing and experiment-driven marketing to optimize ad creatives, landing pages, and messaging.

2. Performance Marketing & Acquisition (PPC - Digital & Offline - Regional):

- Develop and execute performance-driven campaigns across Google Ads, Meta, LinkedIn, etc.

- Optimize campaigns to drive quality lead generation for sign-ups and engagement.

- Explore and implement offline PPC and media strategies (radio, print, OOH) for MFD acquisition.

- Track and analyze key acquisition KPIs, optimizing for CAC and ROAS.

3. Branding & Awareness:

- Develop a strong brand positioning strategy tailored for target personas.

- Plan and execute creative branding campaigns that establish AssetPlus as a leader in the space.

- Manage brand consistency across all digital and offline assets.

- Collaborate with design and content teams to create compelling brand messaging.

4. Marketing Automation & CRM:

- Design and implement marketing automation workflows for lead nurturing, engagement and adoption of product/brand.

- Optimize email, WhatsApp, and push notification campaigns to enhance user activation and retention.

- Work with tech and Growth teams to enhance marketing funnel automation and attribution.

5. Events & Partnerships:

- Plan and execute industry events, expos, and offline activations.

- Build strategic partnerships with associations, and financial communities to enhance brand reach.

- Leverage offline events to drive sign-ups and engagement.

6. Social Media & Community Growth:

- Own and grow AssetPlus social media presence across LinkedIn, Twitter, Instagram, and YouTube.

- Develop content strategies that position AssetPlus as a thought leader in the MFD & FinTech space.

- Collaborate with influencers, industry experts for organic engagement.

Who You Are:

- 8-10 years of marketing experience in FinTech, BFSI, or high-growth B2B/B2C startups.

- Hands-on experience with PPC, branding, marketing automation, and social media growth.

- Strong analytical mindset - ability to track and optimize campaign performance.

- Proven experience in scaling acquisition channels and executing high-impact brand campaigns.

- Excellent communication, collaboration, and leadership skills.

- Prior experience in event marketing and partnerships is a plus.

Why Join Us?

Shape the Future of Finance: Be part of a pioneering fintech company that's redefining the industry.

Collaborate with Brilliant Minds: Work alongside a talented and passionate team.

Accelerate Your Career: Gain invaluable experience and opportunities for professional growth.

(ref:iimjobs.com)

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