Specialist - Digital Marketing
7 days ago
We are seeking a Digital Marketing Specialist to drive our online marketing efforts, enhance user experience, and execute high-impact digital campaigns.
This role requires expertise in media planning, ad campaign management, and data-driven decision-making to improve customer acquisition and engagement.
Key Responsibilities:
- Analyze user experience data and optimize digital marketing strategies.
- Research and implement the latest digital tools and interactive trends.
- Plan, execute, and manage Facebook, Google Ads, and email campaigns.
- Brainstorm innovative and creative strategies to drive growth.
- Track campaign performance and adjust strategies based on data insights.
- Work on audience targeting, keyword research, and competition analysis.
- Manage digital budgets effectively to maximize ROI.
Requirements:
- 4+ years of experience in digital marketing, media planning, and campaign execution.
- Strong experience in managing Facebook (App Install & Lead Generation), Google Ads (SEM, Display, YouTube), and email campaigns.
- Proficiency in Google Analytics, Appsflyer, and other analytics tools.
- Ability to create data-driven reports using Google Sheets/Excel.
- Experience in handling large digital budgets is a plus.
- Excellent communication, project management, and presentation skills.
- Creativity and commercial awareness to optimize brand presence
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