Social Media Marketing Manager

Social Media Manager (Client-Facing)Role SummaryOwn strategy → content → publishing → growth → reporting across social channels, while being the single point of contact (SPOC) for clients. You’ll translate business goals into platform-wise plans, coordinate creatives and performance teams, and drive measurable outcomes (reach, engagement, leads/sales).Key Responsibilities1) Strategy & PlanningBuild 90-day social strategy per brand (objectives, audiences, channel mix, content pillars, posting cadence, KPIs).Create monthly content calendars with hooks, CTAs, asset specs, and targeting notes.Align organic + paid + influencer + WhatsApp/CRM into one funnel.2) Content LeadershipWrite briefs for design/video teams: key message, references, formats (Reels, carousels, statics, stories, YT Shorts), aspect ratios, on-screen copy, VO lines.Ensure brand voice, language mix (e.g., 60% Hindi/40% English or as defined), and cultural calendar (festivals, regional days).UGC and influencer coordination: shortlists, outreach, negotiation, briefs, tracking deliverables and usage rights.3) Publishing & CommunityOwn scheduling via Meta Business Suite, Creator Studio, YouTube Studio, LinkedIn, etc.Comment/DM handling: set response SLAs; escalate leads/complaints to client within agreed TAT.Build WhatsApp broadcast/flows (if applicable) with WATI/WhatsApp Business.4) Paid Social (with Performance Team)Translate objectives into campaigns: audiences, placements, budgets, creative variants, A/B tests.Review daily pacing, CPR/CPA/ROAS, and suggest creative/targeting iterations.5) Analytics & ReportingDefine KPI tree (Reach, ER, Saves/Shares, CTR, Leads, CAC/CPA, ROAS/MER).Weekly pulse + monthly deep-dive reports with insights, learnings, next steps.6) Client CoordinationRun weekly standups; maintain action trackers, approval logs, risk registers.Gather product inputs, offers, testimonials; align on launches/events.Manage approvals and version control; set clear cut-off times to meet go-live.7) Project & Vendor ManagementOwn timelines in Asana/Trello/Notion; drive cross-team delivery (design, copy, video, media).Manage creator shoots (micro-briefs, shot lists, consent, delivery).Requirements3–6 years in social media or digital marketing (agency experience preferred).Proven success with Instagram Reels/Shorts growth and performance-linked goals.Strong copy and brief-writing skills; comfort with Hindi/English (plus regional languages a bonus).Working knowledge of Meta Ads, Google UTM/GA4, Excel/Sheets, and basic Canva/Figma.Excellent client communication, prioritization, and crisis handling.Tools You’ll UseMeta Business Suite, Ads Manager, Google Sheets/Docs/Slides, GA4, Looker Studio, Trello/Asana/Notion, WATI/WhatsApp Business, Frame.io/Drive, Figma/Canva, Slack/Teams, Brand24/Crowdtangle (or similar).KPIs (Role-Level)Organic ER (by format), Profile growth rate, Saves/Shares per postLeads/CPL or CPA (where applicable), ROAS support for paidSLA adherence: publishing, responses, reportsClient CSAT (quarterly) and retention/upsell contributionDetailed Plan of ActionA) 30-60-90 Day PlanDays 1–30: Onboarding & FoundationsIntake: brand deck, target audience, offers, competitors, past data, access to assets and ad accounts.Audit: last 6 months content/performance; benchmark competitors; identify quick wins.Strategy: define content pillars (e.g., Education, Proof, Product, Community, Culture/Festivals), posting cadence, language mix, and KPI targets.Calendar v1: 4 weeks with post types, hooks, captions, CTAs, asset specs, and paid support notes.Set SLAs:Approvals: T-48 hrs before publishComments/DMs: