AVP - Marketing

4 weeks ago

Mumbai, Maharashtra, India HR Yaar Full time

Job Title: AVP – Marketing

Location: Lower Parel, Mumbai

Industry: Insurance (Travel)

Experience: 14+ years in marketing, preferably in BFSI or insurance

Role Overview:

We are seeking a dynamic and strategic AVP – Marketing to lead the planning and execution of integrated marketing campaigns, brand-building initiatives, and communications. The ideal candidate will bring a strong understanding of the insurance industry, have a creative eye for storytelling, and demonstrate the ability to drive brand visibility and customer engagement through impactful marketing programs.

Key Responsibilities:

Campaign Strategy & Execution

  • Develop and manage 360-degree marketing campaigns across digital, print, OOH, and BTL channels.
  • Align marketing plans with business goals, product launches, and customer acquisition objectives.
  • Collaborate with cross-functional teams to localise and adapt campaigns based on regional needs.

Brand Management

  • Define and refine the company's brand strategy, voice, and visual identity across touchpoints.
  • Ensure brand consistency in messaging, tone, and visual representation across platforms.
  • Manage brand health metrics and conduct regular brand audits.

Public Relations & Communications

  • Lead PR strategy, manage media relationships, and oversee press releases and external communications.
  • Position the company and leadership as thought leaders through media opportunities, speaking engagements, and editorial content.
  • Manage crisis communications and reputational risk in alignment with compliance and legal.

Content & Corporate Communication

  • Oversee the development of engaging content for campaigns, brochures, newsletters, and digital assets.
  • Craft executive messaging, internal communications, and corporate announcements in collaboration with HR and leadership.

Agency & Vendor Management

  • Manage and coordinate with creative, media, and PR agencies to ensure timely and cost-effective execution.
  • Negotiate contracts, track deliverables, and ensure quality standards.

Qualifications & Skills:

  • MBA in Marketing, Communications, or a related field.
  • 14+ years of experience in marketing, with at least 5 years in the insurance or BFSI sector.
  • Proven track record in leading multi-channel marketing campaigns and brand initiatives.
  • Strong understanding of PR, corporate communications, and media strategy.
  • Excellent written and verbal communication skills.
  • Ability to manage budgets and multiple external stakeholders.

Preferred Attributes:

  • Data-driven mindset with a strong grasp of marketing analytics and campaign ROI.
  • Creative thinker with a strong aesthetic sense and attention to detail.
  • Agile and collaborative team leader with the ability to influence senior stakeholders.

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