Social Media Manager

5 days ago

Thoothukudi, India Flecks Labs Full time

About Flecks Labs Flecks Labs is a gaming company backed by top-tier venture funding, building the next generation of casual and UGC-driven games. Our mission is to create playful, social, and viral experiences that connect millions of players worldwide. Role Overview We are seeking a Social Media Growth Manager with a sharp eye for trends and hands-on experience in scaling digital communities. You will be responsible for crafting viral video strategies, scripting hooks, and executing content that drives massive engagement and follower growth. This role is ideal for someone who lives on the "For You" page, understands the specific culture of TikTok, YouTube (Shorts & Long-form), and Instagram Reels , and can design content strategies that fit the UGC games while aggressively pushing for viral reach. Responsibilities Content Strategy & Creation: Conceptualize, script, film, and edit high-performance short-form video content (3-5 posts per week). Algorithmic Growth: Optimize content specifically for the "Big 3" algorithms (TikTok, Shorts, Reels) to maximize retention and shareability. Data-Driven Iteration: Analyze watch time, click-through rates, and audience retention to understand what works and pivot strategies quickly. Trendjacking: Stay on top of emerging sounds, memes, and formats to adapt them to the Sccoop Up brand before they peak. Community Management: spark conversations in the comments and engage with followers to convert passive viewers into a loyal community. Cross-Platform Optimization: Repurpose and tailor content effectively across platforms (e.g., tweaking captions/thumbnails for YouTube vs. TikTok). Collaboration: Work with internal teams to turn company updates or niche topics into entertaining, consumer-facing content. Requrirements Proven Growth Experience: Demonstrated ability to grow social accounts from scratch or significantly increase engagement (Portfolio/Links required). Video Editing Proficiency: Expert speed in mobile editing (CapCut) or desktop software (Premiere Pro/DaVinci) with a focus on pacing and retention. Algorithm Fluency: Strong understanding of how social algorithms work (hooks, watch time, loop rates) and how to manipulate them. Visual Storytelling: Ability to tell a compelling story in under 60 seconds. Self-Starter: Ability to work autonomously, experiment with new formats, and iterate based on real-time feedback. Nice-to-Have On-Camera Comfort: Comfortable being the "face" of the brand or voiceover talent when needed. YouTube SEO: Knowledge of keyword research, title optimization, and thumbnail psychology for YouTube growth. Graphic Design: Basic skills in Canva or Photoshop for static posts, stories, and thumbnails. Monetization Knowledge: Understanding of creator funds, brand deal structures, or driving traffic to conversion points. What We Offer Opportunity to work on cutting-edge new platforms with a fast-growing studio. Creative freedom to design experiences reaching millions of players worldwide. Collaborative, experimental, and high-energy team environment. Competitive compensation, benefits, and growth opportunities.

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