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Content Writer
1 month ago
Job description Your Role: As the Content writer, you will be tasked with write original copy and content across different formats (web, video, social media, ads) to drive growth and scaling up online brand presence of BSL & its subsidiaries (VISOF, DAG, FleetRobo, GSTRobo) . Create and deliver engaging marketing communications by research, co-ordination, and relevant Industry knowledge. What you will do: Research industry-related topics (combining online sources, interviews and studies) In-depth understanding of target profile and come up with engaging content for the defined personas. Develop, organize, and write eBooks, blogs, case studies, social media content, newsletters and any other relevant marketing content by gathering information from subject matter experts, analysts, and secondary research. Identify customers’ needs and gaps in our content and recommend new topics Creating and editing original copy that is accurate, well-researched, meets marketing teams' needs and deadlines. Focused on synthesizing and explaining complex topics. Evoke emotion creating action and generating demand. Work collaboratively with the content team, graphic designers, analysts, and Subject Matter experts. Evaluate content and develop improvements. Prepare well-structured drafts using Content Management Systems Proofread and edit blog posts before its publication. Ensure all-around consistency (style, fonts, images and tone) Update website content as and when required. Research and recommend usage of images, lists, charts, infographics, and headings to increase usability and enhance content. Use of creative hashtags for targeting the trending keywords in sync with brand SOP Assist the social media team in creating and publishing content Maintaining a consistent and cohesive brand personality throughout all content. Beyond (How you will grow and what more you can do): Take responsibility- Learn new skills, grow as a person and a professional, inculcate skills and Learnings in yourself and others. Realize your Capabilities & Potentials- take ownership and build synergies to collaborate and help everyone around you. Be involved, come up with innovative ideas, and takes initiative. Master the art of persuasion and write compelling stories that attract participants to our programs Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action The skills you need to bring along- BCom/CA or any other relevant courses/degree/experience to meet the industry knowledge requirements in Finance, taxation and law, insurance and some knowledge about software and technology. Should have an understanding of the law and finance Excellent organizational skills and multitasking abilities Understanding of SEO & Social Media tool is plus Hands-on experience with Content Management Systems (such as WordPress) Minimum of 1-2 years' experience in the field as a competent writer. Demonstrated aptitude for acquiring and comprehending complex material and topics. Superior written and verbal communication abilities, as well as a sharp eye for detail. Industry Software Development Interested Candidate can share their CV on below mentioned email Id: shrawani.ranjana@binarysemantics.com
