Head of Marketing

3 weeks ago

Mumbai, Maharashtra, India EvolutionCo Digital | Customer Experience Design & Marketing Agency Full time

Job Title: Marketing Head

Key Responsibilities:

Leadership & Strategy:

  • Lead the SMM and Performance Marketing verticals across clients and projects.
  • Define and implement marketing strategies aligned with client goals and business KPIs.
  • Build and grow a high-performing team, fostering a culture of ownership, innovation, and accountability.

Client & Project Management:

  • Act as the primary point of contact for key clients, ensuring satisfaction and long-term retention.
  • Translate client briefs into actionable plans with clear deliverables, timelines, and KPIs.
  • Ensure all campaigns are executed on time, within scope, and exceed client expectations.

Campaign Execution & Optimization:

  • Oversee creation and execution of high-impact SMM campaigns across platforms (Meta, , YouTube, etc.).
  • Supervise paid media strategy including Google Ads, Meta Ads, Ads, etc.
  • Monitor and optimize campaigns in real-time to improve performance and ROI.

Analytics & Reporting:

  • Analyze performance data and generate actionable insights for internal teams and clients.
  • Build dashboards and reports that clearly communicate campaign impact and business results.
  • Drive experimentation, A/B testing, and continuous performance improvement.

Collaboration & Innovation:

  • Work cross-functionally with content, design, strategy, and tech teams to deliver cohesive marketing solutions.
  • Stay ahead of digital marketing trends and bring innovation into campaigns and strategies.

Requirements:

  • Applicants must have a background in digital marketing agencies. Candidates without this specific experience will not be considered.
  • Require 6 to 10 years of experience in digital marketing, with proven experience in SMM and performance marketing.
  • Experience managing teams and leading client-facing projects in an agency environment.
  • Deep understanding of paid social platforms, Google Ads, analytics tools (GA4, Meta BI, etc.).
  • Strong communication, leadership, and stakeholder management skills.
  • Data-driven mindset with a flair for creativity and innovation.
  • Ability to multitask in a fast-paced environment and manage multiple clients/projects simultaneously.

Nice to Have:

  • Experience in influencer marketing or content strategy.
  • Prior experience in a startup or high-growth environment.
  • Familiarity with e-commerce, marketplace brands, or D2C marketing.

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