Digital Marketing Manager

3 weeks ago

Kanpur, India Uplers Full time

We are hiring a candidate who will be responsible for bringing high-quality Sales Qualified Leads (SQLs) and maintaining the brand’s online presence by working on various marketing campaigns.Key Responsibilities:● · Planning and executing digital marketing campaigns, including but not limited to) web, SEO, SEM, email, social media, marketing automation and display advertising.● · Driving SQLs for a service vertical and work closely with sales team for closing deals● · Building and maintaining our social media presence across all digital channels● · Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and KPIs)● · Identifying trends and insights, and optimizing spend and performance based on the insights● · Brainstorming new and creative growth strategies● · Collaborating with internal teams to create necessary landing pages, assets and creatives to optimize user experience,.● · Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.● · Instrumenting conversion points and optimizing user funnels● · Driving collaborations for business growth● · Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.● · Lead a team of digital marketing and lead genetation executives to achieve monthly and quarterly goalsSkills:● Handling end-to-end campaign management● Should have good written communication, research, and team-building skills.Education, Expertise & Experience● · Ability to drive marketing campaigns end-to-end.● · Coordination with cross-functional teams to drive results● · Lead generation – develop and implement campaigns for traffic & leads● · Develop and maintain a network of relationships with key stakeholders● · Market research and competitor mapping for better positioning of services.

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