Channel Account Manager

Position Title: Channel Account Manager

Location: India North- Delhi

Job Overview:

The Channel Account Manager (CAM) is responsible for developing and managing relationships with channel partners to drive sales growth and enhance customer satisfaction. This role focuses on building strategic partnerships with resellers, System Integrators, Value added distributors, and other third-party vendors to expand the company's market reach and achieve revenue targets.

Key Responsibilities:

Channel Development:

- Identify, recruit, and onboard new channel partners to expand the distribution network in Enterprise North / PSU/ Govt Across India - Build and maintain strong relationships with existing focus partners, ensuring their success and loyalty. - Drive Sustainable Channel Driven Pipeline in the region. - Manage Timely renewals of Existing customer through partners. - Collaborate with Velocity partners to understand their needs and create tailored solutions that meet their business goals.

Sales and Revenue Growth:

- Develop and execute sales strategies to drive channel sales performance and meet revenue goals. - Monitor and track partner performance, providing guidance and support to help them achieve sales targets. - Conduct regular business reviews ( Weekly, Monthly, Quarterly) with partners to assess performance and identify growth opportunities.

Channel Training & Support:

- Provide partners, VAD's with product training, Partner Portal, and marketing collateral to ensure they are equipped and aligned with Seclore's Sales Pitch to sell effectively. - Offer ongoing technical and sales support to ensure partners are confident in representing the company's products or services. - Organize and lead training sessions and webinars to keep partners up to date with new product releases and features.

Marketing Collaboration:

- Work with the marketing team to develop and implement co-branded marketing campaigns and activities (Webinars. Blitz Days, Customer Focus Events) - Ensure partners have access to the necessary resources and programs to drive demand for the company's products.

Forecasting and Reporting:

- Provide accurate sales forecasts, track KPIs, and report regularly on channel performance. - Analyze market trends, partner sales data, and competitive activities to identify opportunities for improvement.

Conflict Resolution and Issue Management:

- Address and resolve any conflicts or issues that arise between the company and channel partners. - Act as a liaison to ensure any problems are promptly handled, maintaining a positive relationship with partners.

Collaboration with Internal Teams:

- Work closely with sales,Presales , marketing, and product teams to align strategies and optimize channel performance. - Communicate feedback from partners to help improve products, processes, and customer satisfaction.

Qualifications:

- Education: Bachelor's degree in, Sales, Marketing or related fields.

Experience:

- 8-10 years of experience in channel sales or business development. - Proven track record of managing channel partners and achieving sales targets. - Experience in a similar industry (e.g., technology, software, IT) preferred. - Skills: - Strong interpersonal and communication skills to build relationships with partners. - Excellent negotiation, presentation, and problem-solving abilities. - Ability to work independently and manage multiple priorities in a fast-paced environment. - Familiarity with CRM tools (e.g., Salesforce) and Microsoft Office Suite. - Certifications: Any relevant sales or channel management certifications (e.g., Certified Channel Manager) are a plus.

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